Tired of trying to spark meaningful conversation in your copywriting community? Sharing expert insights can inspire members, provide fresh perspectives, and encourage deeper discussion. Use these templates to easily bring authority and engagement to every post.
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Expert insights leverage the credibility and experience of industry leaders, which naturally draws attention from community members. People trust the opinions of recognized authorities and are more likely to engage with content that features credible advice or strong viewpoints. By showcasing these insights, you invite members to reflect on their own practices and compare them with established wisdom.
This format also reduces the intimidation factor for participation. Members can react, agree, disagree, or share related experiences without needing to be an expert themselves. Inviting members to respond to an expert's perspective creates a safe, structured way for them to contribute, increasing both the quality and quantity of community interactions.
Seth Godin says 'People do not buy goods and services. They buy relations, stories, and magic.' How do you use storytelling in your copy?
💡 Example: "Seth Godin says 'People do not buy goods and services. They buy relations, stories, and magic.' How do you use storytelling in your copy?"
Ann Handley believes 'good writing is good business.' Do you agree? Share your thoughts.
💡 Example: "Ann Handley believes 'good writing is good business.' Do you agree? Share your thoughts."
Copywriter Joanna Wiebe says 'Clarity trumps cleverness.' Have you found this true in your work?
💡 Example: "Copywriter Joanna Wiebe says 'Clarity trumps cleverness.' Have you found this true in your work?"
David Ogilvy wrote 'When you have written your headline, you have spent eighty cents out of your dollar.' How much time do you spend on headlines?
💡 Example: "David Ogilvy wrote 'When you have written your headline, you have spent eighty cents out of your dollar.' How much time do you spend on headlines?"
Nancy Duarte emphasizes 'Resonance is the secret to persuasion.' What do you do to make your copy resonate?
💡 Example: "Nancy Duarte emphasizes 'Resonance is the secret to persuasion.' What do you do to make your copy resonate?"
Gary Halbert said 'The written word is the most powerful tool you can use.' What is your favorite example of copy that moved you?
💡 Example: "Gary Halbert said 'The written word is the most powerful tool you can use.' What is your favorite example of copy that moved you?"
Talia Wolf advises 'Always start with the customer.' How do you keep your audience in mind when writing?
💡 Example: "Talia Wolf advises 'Always start with the customer.' How do you keep your audience in mind when writing?"
Brian Clark says 'Make it about them, not about you.' Have you seen better results when focusing on the reader?
💡 Example: "Brian Clark says 'Make it about them, not about you.' Have you seen better results when focusing on the reader?"
Drayton Bird once said 'The most important word in advertising is test.' Do you regularly A/B test your copy?
💡 Example: "Drayton Bird once said 'The most important word in advertising is test.' Do you regularly A/B test your copy?"
Jay Baer believes 'Relevancy delivers results.' What tactics do you use to keep your copy relevant?
💡 Example: "Jay Baer believes 'Relevancy delivers results.' What tactics do you use to keep your copy relevant?"
What is your interpretation of Eugene Schwartz's idea that 'copy is not written. Copy is assembled'?
💡 Example: "What is your interpretation of Eugene Schwartz's idea that 'copy is not written. Copy is assembled'?"
Amy Porterfield stresses the power of a clear CTA. What is your favorite call to action and why?
💡 Example: "Amy Porterfield stresses the power of a clear CTA. What is your favorite call to action and why?"
Joe Sugarman said 'Each sentence should lead to the next sentence.' How do you keep your readers hooked?
💡 Example: "Joe Sugarman said 'Each sentence should lead to the next sentence.' How do you keep your readers hooked?"
According to Copyhackers, 'Testimonials sell.' How do you leverage social proof in your copy?
💡 Example: "According to Copyhackers, 'Testimonials sell.' How do you leverage social proof in your copy?"
Ogilvy said 'Never use jargon words.' How do you simplify complex ideas for your audience?
💡 Example: "Ogilvy said 'Never use jargon words.' How do you simplify complex ideas for your audience?"
Copywriting legend Bob Bly says 'Features tell, benefits sell.' How do you highlight benefits in your copy?
💡 Example: "Copywriting legend Bob Bly says 'Features tell, benefits sell.' How do you highlight benefits in your copy?"
What do you think of Gary Bencivenga's advice 'Give your prospect news' in every message?
💡 Example: "What do you think of Gary Bencivenga's advice 'Give your prospect news' in every message?"
Val Geisler says 'Onboarding emails are your chance to shine.' Do you have an onboarding copy tip to share?
💡 Example: "Val Geisler says 'Onboarding emails are your chance to shine.' Do you have an onboarding copy tip to share?"
Do you agree with Neville Medhora's motto 'Write like you talk'?
💡 Example: "Do you agree with Neville Medhora's motto 'Write like you talk'?"
Tarzan Kay suggests 'Embrace your weirdness.' How do you add personality to your copy?
💡 Example: "Tarzan Kay suggests 'Embrace your weirdness.' How do you add personality to your copy?"
What lesson did you learn from a copywriting mentor or expert that changed your approach?
💡 Example: "What lesson did you learn from a copywriting mentor or expert that changed your approach?"
Copywriter Laura Belgray says 'Boring is forgettable.' How do you keep your copy memorable?
💡 Example: "Copywriter Laura Belgray says 'Boring is forgettable.' How do you keep your copy memorable?"
Do you follow the advice of using short sentences for clarity? Why or why not?
💡 Example: "Do you follow the advice of using short sentences for clarity? Why or why not?"
Marie Forleo suggests 'Everything is figureoutable.' How do you tackle copy challenges?
💡 Example: "Marie Forleo suggests 'Everything is figureoutable.' How do you tackle copy challenges?"
Brian Dean says 'Focus on user intent.' How do you align your copy with what users want?
💡 Example: "Brian Dean says 'Focus on user intent.' How do you align your copy with what users want?"
What do you think of the advice 'Write drunk, edit sober' often attributed to Hemingway?
💡 Example: "What do you think of the advice 'Write drunk, edit sober' often attributed to Hemingway?"
Amy Harrison says 'Every word should earn its place.' How do you edit for impact?
💡 Example: "Amy Harrison says 'Every word should earn its place.' How do you edit for impact?"
Are you a fan of the 'Problem-Agitate-Solution' formula? Why or why not?
💡 Example: "Are you a fan of the 'Problem-Agitate-Solution' formula? Why or why not?"
What is one copywriting myth you have heard an expert debunk?
💡 Example: "What is one copywriting myth you have heard an expert debunk?"
Belinda Weaver says 'Copy is about moving people to action.' How do you craft persuasive calls to action?
💡 Example: "Belinda Weaver says 'Copy is about moving people to action.' How do you craft persuasive calls to action?"
Do you agree with Sonia Simone that 'Content marketing is about generosity'?
💡 Example: "Do you agree with Sonia Simone that 'Content marketing is about generosity'?"
What expert advice changed your approach to writing landing pages?
💡 Example: "What expert advice changed your approach to writing landing pages?"
Copywriter Henneke Duistermaat says 'Banish boring business babble.' What is your trick for keeping copy lively?
💡 Example: "Copywriter Henneke Duistermaat says 'Banish boring business babble.' What is your trick for keeping copy lively?"
Do you follow the expert recommendation to read your copy out loud before publishing?
💡 Example: "Do you follow the expert recommendation to read your copy out loud before publishing?"
How do you apply expert advice to make your copy more inclusive and accessible?
💡 Example: "How do you apply expert advice to make your copy more inclusive and accessible?"
Do you have a favorite copywriting book or resource from an industry expert?
💡 Example: "Do you have a favorite copywriting book or resource from an industry expert?"
Nick Usborne says 'Conversational copy converts.' Have you tested conversational vs formal copy?
💡 Example: "Nick Usborne says 'Conversational copy converts.' Have you tested conversational vs formal copy?"
Which expert opinion do you disagree with and why?
💡 Example: "Which expert opinion do you disagree with and why?"
What is the most surprising advice you have heard from a copywriting expert?
💡 Example: "What is the most surprising advice you have heard from a copywriting expert?"
Do you think copywriting rules should always be followed, or is it okay to break them sometimes?
💡 Example: "Do you think copywriting rules should always be followed, or is it okay to break them sometimes?"
Share an example of when following expert advice did not work for your project.
💡 Example: "Share an example of when following expert advice did not work for your project."
Do you have a go-to expert you trust for copywriting advice? Who is it?
💡 Example: "Do you have a go-to expert you trust for copywriting advice? Who is it?"
To make the most of these templates, choose insights from experts that resonate with your community's current interests or challenges. Pair the expert quote or summary with a direct question or invitation for members to respond. Share these posts regularly to maintain a steady stream of authoritative conversation starters. Encourage respectful debate and spotlight thoughtful member responses to further boost engagement.
These templates are designed for all platforms. On forums, use formatting to highlight the expert quote. On social media, pair the post with a relevant image or expert photo. In chat groups, keep insights concise for easy reading and quick replies.
When crafting AMA prompts, include questions like 'What’s your process for handling client revisions?' or 'How do you navigate conflicting stakeholder feedback?' This will help members share their real-world experiences with copy editing workflows and foster discussions about version control and best practices for managing feedback loops in copywriting projects.
Absolutely. Tailoring AMA questions to specific subfields—like asking about subject line optimization in email marketing or writing concise microcopy for onboarding flows—allows experts to address nuanced challenges. This specificity attracts specialists and provides actionable insights for members working in those areas.
Use prompts that target real-world scenarios, like 'How do you determine your rates for landing page copy vs. long-form blog posts?' or 'Can you share your approach to value-based pricing for high-converting sales funnels?' This will generate discussions around quoting, project scoping, and client negotiation unique to copywriting.
Include prompts such as 'What’s your process for developing a unique brand voice guide?' or 'How do you switch between conversational and authoritative tones in your daily work?' This targets the common challenge of maintaining consistency across multiple client brands and helps members share practical adaptation strategies.
Yes, focusing AMA questions on specific deliverables like headlines or CTAs—e.g., 'What headline ideation frameworks do you use for high-converting ads?'—allows experts to reveal their toolbox and helps members refine one of the most critical skills in copywriting: crafting attention-grabbing, conversion-driven copy elements.
You can add questions like 'How do you ensure your copy is compliant with FTC guidelines?' or 'What steps do you take to avoid plagiarism when working with client-provided materials?' These industry-specific prompts will help the community discuss real compliance risks, attribution, and responsible practices.
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