Struggling to get your copywriting community to open up and connect? Experience Share templates make it easy for members to tell their stories and learn from each other. Use these prompts to spark real conversations and build a stronger, more engaged community.
Get personalized templates for your community in seconds
Experience Share content taps into the natural human desire to connect through stories. When members are invited to reflect on their own experiences, it creates a sense of belonging and trust within the community. This approach encourages vulnerability and empathy, allowing members to see themselves in each other's journeys.
For copywriters, sharing personal wins, challenges, and insights not only boosts engagement but also provides practical learning opportunities. By relating to others' experiences, members feel validated and inspired to participate. This cycle of sharing and support fosters a vibrant, collaborative environment where everyone grows together.
Share a time when a headline you wrote made a big difference in results.
💡 Example: "I once changed a headline from 'Save Money Now' to 'Stop Overpaying Every Month' and saw a 30 percent lift in clicks."
What was your first paid copywriting job and what did you learn from it?
💡 Example: "My first paid gig was writing blog posts for a real estate agent. I learned the importance of a clear call to action."
Describe a time when your copy failed. What did you change afterward?
💡 Example: "I wrote a landing page that flopped until I rewrote the opening paragraph to focus on the reader's pain point."
Have you ever written copy for a niche you knew nothing about? Share how you approached it.
💡 Example: "I wrote for a crypto startup. I spent hours reading their whitepaper to make sure my copy was accurate."
What copywriting advice do you wish you had learned earlier in your career?
💡 Example: "I wish someone had told me to read my copy out loud before sending it to clients."
Share a time when feedback from a client improved your writing.
💡 Example: "A client told me my emails sounded robotic, so I started writing in a more conversational tone."
What’s the most difficult brief you’ve received and how did you tackle it?
💡 Example: "I once had to write a sales page for a product with no reviews. I focused on the founder's story to build trust."
Tell us about a copywriting project you are most proud of and why.
💡 Example: "I wrote the launch emails for a new app, and they hit a 60 percent open rate. It felt amazing."
Describe a moment when you felt stuck while writing. How did you overcome it?
💡 Example: "When I get stuck, I take a walk and think about the reader's perspective. It always helps to clear my mind."
What’s a copywriting myth you used to believe but no longer do?
💡 Example: "I used to think long copy never works, but now I know it depends on the audience."
Share your favorite resource that changed your copywriting approach.
💡 Example: "The book 'Made to Stick' completely changed how I think about messaging."
What’s the biggest challenge you’ve faced as a copywriter? How did you handle it?
💡 Example: "My biggest challenge was burnout. I started saying no to projects that did not fit my strengths."
Tell us about a time you had to write copy under a tight deadline.
💡 Example: "I once had to write 10 product descriptions in two hours. I focused on clarity over perfection."
When did you realize you wanted to pursue copywriting?
💡 Example: "I realized I loved copywriting when I saw my first email campaign bring in sales."
Share an example of a copywriting formula that actually worked for you.
💡 Example: "The PAS (Problem-Agitate-Solve) formula helped me write more persuasive web copy."
Describe a time you learned something surprising from analytics or A/B testing.
💡 Example: "I learned that a simple button color change boosted conversions more than a whole new headline."
What’s the weirdest industry or product you have written copy for?
💡 Example: "I once wrote ad copy for a company that sold novelty socks for pets."
Tell us about the moment you felt recognized as a copywriter.
💡 Example: "When a client mentioned my copy in their newsletter, I finally felt like a real copywriter."
Have you ever changed your mind about a copywriting best practice? What happened?
💡 Example: "I used to avoid using contractions, but now I use them to sound more conversational."
Share a time when you turned a negative client review into a positive experience.
💡 Example: "A client complained about my tone, so I offered a free revision and we ended up working together long-term."
What’s one thing you do before submitting any copy to a client?
💡 Example: "I always read my copy out loud to catch awkward phrasing."
Describe your most memorable collaboration with another copywriter.
💡 Example: "I co-wrote a script for a YouTube ad with a friend, and our ideas really bounced off each other."
What’s a lesson you learned from writing copy for social media that you still use today?
💡 Example: "I learned to get to the point fast and always include a clear call to action."
Share a time when your copy directly influenced a business decision.
💡 Example: "My landing page copy helped convince the team to launch a new product feature."
Have you ever had to defend your copy choices? How did you handle it?
💡 Example: "I walked my client through the research that supported my headline choices, and they agreed to test it."
What’s the most valuable non-writing skill you use as a copywriter?
💡 Example: "Active listening helps me understand exactly what my clients want."
Share a time you felt inspired after reading someone else's copy.
💡 Example: "I read an email sequence that was so compelling, I saved it to study the structure."
Tell us about a copywriting tool or app that changed your workflow.
💡 Example: "Grammarly catches mistakes I often miss and speeds up my editing process."
What’s the best compliment a client has given your copy?
💡 Example: "A client told me my copy 'made their product sound like a must-have.'"
Describe a time you had to rewrite copy from scratch. What did you learn?
💡 Example: "I had to rewrite an entire website after a rebrand and learned the value of clear brand guidelines."
Share your favorite story about surprising a client with great results.
💡 Example: "My email campaign doubled open rates and my client was thrilled with the outcome."
What’s a unique way you find inspiration for fresh copy?
💡 Example: "I browse product reviews to get real customer language for my copy."
Tell us about a copywriting habit that has helped you grow.
💡 Example: "Writing something every day, even when I don’t have a project, keeps my skills sharp."
Have you ever disagreed with a client about tone or style? What happened?
💡 Example: "A client wanted formal language, but I convinced them to try conversational copy for higher engagement."
What’s one piece of advice you’d give to new copywriters?
💡 Example: "Always write with the reader in mind, not just the client."
Share a time you used storytelling to improve your copy.
💡 Example: "I added a customer story to a sales letter, and it made the offer much more relatable."
What’s one copywriting mistake you’ve made that others can learn from?
💡 Example: "I once used too much jargon in a B2C email and got poor engagement. Simpler is better."
Describe a time you surprised yourself with a creative copy idea.
💡 Example: "I wrote a playful headline for a tax service and it outperformed all the serious ones."
How has your approach to research changed over time?
💡 Example: "I now spend more time interviewing customers instead of just reading company materials."
Share a moment when you realized the power of words in marketing.
💡 Example: "An email subject line I wrote brought in so many responses, the client had to pause the campaign."
What’s your go-to trick for editing your own copy?
💡 Example: "I always cut my first draft by at least 20 percent for clarity."
Tell us about the most unusual place you’ve found inspiration for copy.
💡 Example: "I got an idea for a campaign slogan while listening to a podcast on the bus."
Which experience shaped your copywriting style the most? Share your story.
💡 Example: "Working at a SaaS startup made me focus on clarity and benefit-driven copy. What about you?"
To implement these templates, post them as discussion starters in your community channels. Rotate through different prompts weekly or monthly to keep things fresh. Encourage moderators and community leaders to share their own stories first, setting the tone for openness. Remind members there are no right or wrong answers and that all experiences are valued.
For all platforms, adapt the template length and format to match your posting style. Use pinned posts or scheduled prompts to maintain consistency. Encourage replies and tag active members to increase visibility. Use polls or reactions where available to make participation even easier.
Aim to post an Experience Share prompt weekly or bi-weekly to maintain engagement without overwhelming members.
Lead by example with your own story, and remind members that all experiences are valid and appreciated.
Yes, the prompts are broad and flexible, making them suitable for all experience levels.
Tag members, offer small incentives, and feature outstanding stories to encourage responses.
Yes, they are written for universal use and can be adapted for any platform's format or posting style.
Yes, monitor threads to ensure respectful and supportive interactions, especially when members share vulnerable stories.
Absolutely. Try reposting at a different time or with a new example to spark more interest.