Having trouble sparking deeper conversations in your copywriting community? Community Question posts are your secret weapon for unlocking fresh ideas, surfacing expertise, and building real connection. Use these templates to inspire thoughtful discussion and get every member talking.
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Community Question posts tap into the natural curiosity and expertise of your members, helping everyone feel seen and heard. By inviting diverse perspectives and experiences, you create space for learning, empathy, and creative breakthroughs. These questions are crafted to be inclusive and thought-provoking, so even shy or less active members feel welcome to join in.
When you ask the right questions, you turn passive readers into active contributors. This not only boosts engagement, but also surfaces valuable stories, tips, and challenges that make your community more useful and vibrant for everyone. Open-ended prompts encourage reflection and help build a sense of belonging, making your group a go-to spot for copywriters at every level.
What is one copywriting rule you love to break and why?
💡 Example: "I love breaking the rule of short sentences to create dramatic effect. What about you?"
Share your favorite headline you have written or seen lately.
💡 Example: "My favorite: 'Stop Scrolling. Start Earning.' What's yours?"
How do you overcome writer's block when crafting sales copy?
💡 Example: "I always go for a walk. How do you get unstuck?"
If you could ask a legendary copywriter just one question, what would it be?
💡 Example: "I'd ask Ogilvy how he handled client pushback. Who would you ask?"
Which copywriting trend do you think is overrated right now?
💡 Example: "I think AI-written content is overhyped. What do you think?"
What's the hardest part about writing for a new niche?
💡 Example: "For me, it's learning the audience's language. What about you?"
How do you research a product before writing about it?
💡 Example: "I like reading customer reviews first. What's your approach?"
Have you ever disagreed with a client about copy? How did you handle it?
💡 Example: "Once, a client wanted all caps. I explained readability. Your stories?"
What book or resource most impacted your copywriting skills?
💡 Example: "Breakthrough Advertising changed everything for me. What about you?"
Describe your copywriting process in three steps.
💡 Example: "Research, outline, write. What's your process?"
What is your go-to formula for writing headlines?
💡 Example: "I love AIDA. What's your favorite?"
Which platform do you find most challenging for copywriting?
💡 Example: "Instagram captions stump me every time. What about you?"
Share a copywriting myth you wish more people would stop believing.
💡 Example: "Long copy doesn't work is a big myth. Any others?"
What is your favorite power word for headlines?
💡 Example: "I love 'proven'. What's yours?"
How do you balance creativity and clarity in your writing?
💡 Example: "I always write first, edit for clarity later. How do you do it?"
Have you ever tested two very different copy angles? What happened?
💡 Example: "Emotional vs. logical copy. Emotional won. Your tests?"
What advice would you give to someone starting in copywriting today?
💡 Example: "Write daily and study great copy. What advice would you give?"
What's the most memorable call-to-action you've seen?
💡 Example: "Nike's 'Just do it.' stands out. Any others?"
How do you handle feedback or criticism on your copy?
💡 Example: "I always ask for specifics. How about you?"
Which industries do you find the most fun to write for and why?
💡 Example: "I love writing for travel brands. Your favorite?"
What is your trick for making boring topics interesting?
💡 Example: "I use surprising analogies. How do you do it?"
Have you ever used humor in copy? How did it go?
💡 Example: "Yes, and it boosted engagement. Your stories?"
How do you stay inspired to write fresh copy every day?
💡 Example: "Following creative accounts helps me. What keeps you inspired?"
What copywriting tool or app do you swear by?
💡 Example: "Grammarly is my go-to. Share your favorite tool."
If you could change one thing about how brands use copy, what would it be?
💡 Example: "I'd make brands focus more on benefits, less on features. Your ideas?"
Share a time when a simple edit made all the difference.
💡 Example: "Changing 'buy now' to 'get started' doubled clicks. Your stories?"
What is your favorite way to test copy performance?
💡 Example: "A/B testing is my go-to. How do you test?"
Do you prefer writing long-form or short-form copy? Why?
💡 Example: "Short-form feels more punchy to me. Your preference?"
What is one copywriting mistake you made and learned from?
💡 Example: "I once used jargon that confused readers. What did you learn from?"
How has AI changed your copywriting process?
💡 Example: "AI helps me brainstorm. How about you?"
What is your best tip for writing persuasive copy?
💡 Example: "Focus on benefits, not features. What's your best tip?"
Which copywriting formula do you rely on most?
💡 Example: "PAS is my favorite. Yours?"
What is one thing you wish clients understood about copywriting?
💡 Example: "That good copy takes time. What do you wish they knew?"
How do you keep up with copywriting trends?
💡 Example: "I follow industry blogs. How do you stay updated?"
Share the best piece of feedback you ever received on your copy.
💡 Example: "A client said my copy sounded 'like a friend.' What about you?"
Do you have a ritual before you start writing copy?
💡 Example: "I always make coffee first. What's your ritual?"
If you could collaborate with any brand on copy, who would it be?
💡 Example: "Nike would be my dream client. Who would you choose?"
What is your secret for writing irresistible CTAs?
💡 Example: "I add urgency. What's your secret?"
Describe a time when copy outperformed design.
💡 Example: "A plain text email beat our fancy one. Have you seen this?"
How do you adapt your copy for different audiences?
💡 Example: "I create personas first. How do you adjust your writing?"
Choose a question template that matches your current content pillar or hot topic. Post it as a standalone thread, or add it to your weekly rotation. Add context or a quick anecdote to kickstart the discussion. Tag relevant members or encourage replies with a CTA. Monitor responses, reply to comments, and summarize highlights to keep the conversation flowing.
These templates are designed for all platforms. For forums and Facebook Groups, use them as discussion starters. On Slack or Discord, pin questions or use channels to focus conversations. For LinkedIn or X, keep posts concise and invite comments. Always adapt tone and length to fit your platform's culture.
You can adapt the templates to ask members about their experiences with headline split testing, such as 'What's the highest lift you've achieved from an A/B headline test?' or 'Which headline formula do you find consistently outperforms others in your niche?' This invites copywriters to share results and approaches, fueling peer learning specific to copywriting optimization.
Leverage the templates to create scenario-based questions like, 'How do you handle a client who asks for unlimited revisions?' or 'What's your go-to strategy for diplomatically pushing back on feedback that weakens the copy’s conversion focus?' These prompts tap into daily copywriting challenges and encourage sharing of practical solutions.
Modify the templates to ask community members about adapting to different brand voices, e.g., 'What's the biggest challenge you've faced when switching from a playful to a corporate tone?' or 'Share your process for defining a brand's unique voice for new clients.' This taps into a critical aspect of copywriting work and fosters specialized engagement.
Absolutely. Frame questions such as, 'Which copy formula do you reach for first when writing cold emails, and why?' or 'Have you ever modified PAS or AIDA to better fit a specific market? Share your experience.' This not only sparks discussion but also crowdsources advanced tactics for fellow copywriters.
Create questions like, 'Where do you draw the ethical line when writing scarcity-driven sales copy?' or 'Have you ever refused a project due to concerns over misleading claims? What was your process?' These prompts lead to meaningful exchanges on maintaining integrity in copywriting—a topic unique to this field.
Rework the questions to ask, 'What's one must-have in your swipe file that always inspires you?' or 'Which editing tool has most improved your copy's clarity and conversion rate?' This approach leverages shared resources and tools, which are highly valued within copywriting communities.
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