Having trouble sparking fresh engagement in your copywriting community? Community Challenges are a proven way to energize members, encourage creativity, and build camaraderie. Use these ready-made templates to launch motivating challenges that get your members writing, sharing, and connecting.
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Community Challenges tap into our natural desire for fun, competition, and recognition. By inviting members to participate in simple, creative tasks, you lower the barrier to engagement and make it easy for even hesitant members to contribute. Challenges also foster a sense of belonging, as members work toward a shared goal or theme.
The playful, motivating tone of these challenges encourages experimentation and growth. When members see their peers sharing ideas or drafts, it normalizes participation and inspires others to join in. Offering rewards or recognition adds a layer of excitement, boosting continued involvement and helping your community thrive.
Flash Fiction Challenge: Write a story in exactly 50 words. Share it below.
💡 Example: "Flash Fiction Challenge: Write a story in exactly 50 words. Share it below."
Rewrite this boring sentence to make it irresistible: The cat sat on the mat.
💡 Example: "Rewrite this boring sentence to make it irresistible: The cat sat on the mat."
One-Word Hook: Craft a headline using only five words for a coffee shop.
💡 Example: "One-Word Hook: Craft a headline using only five words for a coffee shop."
Emoji Ad: Describe your favorite book using only emojis and five words. Ready to try?
💡 Example: "Emoji Ad: Describe your favorite book using only emojis and five words. Ready to try?"
Caption Contest: Post a photo and ask members to write the best caption.
💡 Example: "Caption Contest: Post a photo and ask members to write the best caption."
Speed Copy: Set a timer for 3 minutes and write a product description for a new gadget. Go!
💡 Example: "Speed Copy: Set a timer for 3 minutes and write a product description for a new gadget. Go!"
Swap the Genre: Take a famous headline and rewrite it for a different industry.
💡 Example: "Swap the Genre: Take a famous headline and rewrite it for a different industry."
One Sentence Pitch: Can you sell a pen in just one sentence? Post yours below.
💡 Example: "One Sentence Pitch: Can you sell a pen in just one sentence? Post yours below."
Headline Haiku: Write a haiku that sells a service or product.
💡 Example: "Headline Haiku: Write a haiku that sells a service or product."
Rewrite Challenge: Take a cliché phrase and rework it into something fresh.
💡 Example: "Rewrite Challenge: Take a cliché phrase and rework it into something fresh."
Weekend Prompt: Write a call to action for a pizza shop with a 7-word limit.
💡 Example: "Weekend Prompt: Write a call to action for a pizza shop with a 7-word limit."
Blind Edit: Share a paragraph and invite others to edit it for clarity.
💡 Example: "Blind Edit: Share a paragraph and invite others to edit it for clarity."
Metaphor Maker: Describe your work day using a metaphor.
💡 Example: "Metaphor Maker: Describe your work day using a metaphor."
Tagline Throwdown: Invent a new tagline for a well-known brand.
💡 Example: "Tagline Throwdown: Invent a new tagline for a well-known brand."
Before and After: Share a messy sentence and ask for improved versions.
💡 Example: "Before and After: Share a messy sentence and ask for improved versions."
Jargon Buster: Rewrite a technical sentence in plain English.
💡 Example: "Jargon Buster: Rewrite a technical sentence in plain English."
Two Truths and a Lie: Write three copywriting tips, but one is fake. Guess which!
💡 Example: "Two Truths and a Lie: Write three copywriting tips, but one is fake. Guess which!"
Elevator Pitch: Describe yourself as a copywriter in just 10 words.
💡 Example: "Elevator Pitch: Describe yourself as a copywriter in just 10 words."
One-Minute Rewrite: Edit the following ad in 60 seconds or less.
💡 Example: "One-Minute Rewrite: Edit the following ad in 60 seconds or less."
Slogan Remix: Take a classic slogan and give it a modern twist.
💡 Example: "Slogan Remix: Take a classic slogan and give it a modern twist."
Pun Parade: Share your best copywriting pun.
💡 Example: "Pun Parade: Share your best copywriting pun."
Headline Swap: Write a headline for a pet shop, then swap with a friend and rewrite theirs.
💡 Example: "Headline Swap: Write a headline for a pet shop, then swap with a friend and rewrite theirs."
CTA Race: Who can write the catchiest call to action for selling lemonade?
💡 Example: "CTA Race: Who can write the catchiest call to action for selling lemonade?"
Word Limit: Describe your favorite hobby in exactly six words.
💡 Example: "Word Limit: Describe your favorite hobby in exactly six words."
Flashback Friday: Share a piece of cringe-worthy copy you wrote years ago.
💡 Example: "Flashback Friday: Share a piece of cringe-worthy copy you wrote years ago."
Genre Flip: Turn a serious insurance ad into a playful jingle.
💡 Example: "Genre Flip: Turn a serious insurance ad into a playful jingle."
Ad-Lib: Fill in the blanks of this template and share your result.
💡 Example: "Ad-Lib: Fill in the blanks of this template and share your result."
Power Word Hunt: List your top three favorite power words for headlines.
💡 Example: "Power Word Hunt: List your top three favorite power words for headlines."
Objection Overcome: Share your best one-liner to handle a common sales objection.
💡 Example: "Objection Overcome: Share your best one-liner to handle a common sales objection."
Describe your writing style with a famous movie quote.
💡 Example: "Describe your writing style with a famous movie quote."
Offer Swap: Share a current project and swap feedback with another member.
💡 Example: "Offer Swap: Share a current project and swap feedback with another member."
Reverse Psychology: Write a headline that tells readers not to buy.
💡 Example: "Reverse Psychology: Write a headline that tells readers not to buy."
Six-Word Story: Write a six-word story about copywriting life.
💡 Example: "Six-Word Story: Write a six-word story about copywriting life."
Social Proof: Share a creative way to build trust in copy.
💡 Example: "Social Proof: Share a creative way to build trust in copy."
Mystery CTA: Write a call to action without using the word buy.
💡 Example: "Mystery CTA: Write a call to action without using the word buy."
Copy Roast: Share a piece of famous copy you think could be improved.
💡 Example: "Copy Roast: Share a piece of famous copy you think could be improved."
Unexpected Angle: Sell a toothbrush to a pirate. Go!
💡 Example: "Unexpected Angle: Sell a toothbrush to a pirate. Go!"
Rewrite for Kids: Take a business headline and rewrite it for a 7-year-old.
💡 Example: "Rewrite for Kids: Take a business headline and rewrite it for a 7-year-old."
Name Game: Invent a catchy product name for a boring object.
💡 Example: "Name Game: Invent a catchy product name for a boring object."
Quickfire: Share your best tip for beating writer's block.
💡 Example: "Quickfire: Share your best tip for beating writer's block."
Copy Bingo: Mark off every copywriting cliche you see in this sample.
💡 Example: "Copy Bingo: Mark off every copywriting cliche you see in this sample."
Choose a challenge template that fits your community's vibe and current goals. Announce the challenge with clear steps and deadlines, and pin or highlight the post if possible. Encourage members to share their progress in the thread, and actively comment or react to their submissions. Recognize standout entries with shoutouts or small prizes to increase motivation. Rotate challenges regularly and adjust based on member feedback to keep things fresh.
These templates are designed for use across any community platform, from Facebook Groups and Discord servers to Slack, Circle, and forums. For best results, use platform features like pinned posts, hashtags, or dedicated challenge channels to keep entries organized and visible. React promptly to member posts to keep momentum strong.
Each template is designed to be adaptable across various copy formats. To maximize engagement, specify the format in your challenge prompt (e.g., 'Write a high-converting landing page headline' or 'Craft an irresistible CTA for an ecommerce email'). This helps participants practice format-specific techniques, such as AIDA for sales pages or PAS for email intros.
Select templates that prompt users to rewrite or improve weak ad copy, brainstorm unique value propositions, or generate multiple headline variations. Community challenges focusing on rapid-fire copy generation and peer feedback can help copywriters break through creative stalls often encountered with ad writing.
Absolutely! Many templates encourage sharing and comparing different copy versions. Use challenge prompts that ask members to submit two variants of a headline or CTA, then discuss which might perform better based on copywriting principles like clarity, urgency, or emotional appeal.
Choose challenge templates that center on analyzing and revising underperforming copy, such as reworking a landing page section or improving a lead magnet headline. Encourage members to share before-and-after versions and use conversion-focused frameworks (like FAB or 4U's) for critique.
Pick templates that prompt members to incorporate specific persuasion tactics into their submissions, such as adding a testimonial for social proof or crafting a limited-time offer section to practice scarcity. Facilitate follow-up discussions analyzing the effectiveness of each technique in the submitted copy.
Incorporate advanced challenge templates that ask for critiques on elements like voice consistency, advanced psychological triggers, or microcopy optimization. Encourage experienced members to dissect submissions using industry jargon, share A/B test results, or reference case studies for deeper learning.
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