Having trouble sparking fun and creativity in your copywriting community? Caption This posts are a playful way to invite members to flex their wit and imagination. Use these ready-to-go templates to boost engagement and bring some lighthearted energy to your group.
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Caption This posts tap into the universal love of humor and wordplay, especially among copywriters. By inviting members to create captions for interesting images, you lower the barrier for participation and make engagement feel easy and fun. Humor is a powerful connector. When members see their peers' clever takes, it creates a sense of camaraderie and friendly competition. These posts are also low-pressure, letting even shy members join in without fear of being wrong. The open-ended, creative format encourages diverse perspectives and showcases the community's personality. Over time, regular Caption This posts help foster a lively, supportive environment where everyone's voice can be heard.
Caption this: What is this copywriter thinking right now?
💡 Example: "Caption this: What is this copywriter thinking right now? Example: 'Coffee or deadline?'"
Add your most creative headline for this scene.
💡 Example: "Add your most creative headline for this scene. Example: 'When spellcheck betrays you.'"
If this image were a book cover, what would the title be?
💡 Example: "If this image were a book cover, what would the title be? Example: 'The Writer's Block.'"
Write a witty call to action for this picture.
💡 Example: "Write a witty call to action for this picture. Example: 'Type now, nap later.'"
What slogan would you create for this product?
💡 Example: "What slogan would you create for this product? Example: 'Write smarter, not harder.'"
Finish this caption: When your client says 'make it pop,' you...
💡 Example: "Finish this caption: When your client says 'make it pop,' you... Example: '...add confetti emojis.'"
What would a copywriter say in this situation?
💡 Example: "What would a copywriter say in this situation? Example: 'Where's my brief?'"
Give this image a punny caption.
💡 Example: "Give this image a punny caption. Example: 'Write on the money.'"
If this were an ad, what would the tagline be?
💡 Example: "If this were an ad, what would the tagline be? Example: 'Unlock your inner wordsmith.'"
Describe this scene using only three words.
💡 Example: "Describe this scene using only three words. Example: 'Deadline panic mode.'"
What would a copywriter's pet say here?
💡 Example: "What would a copywriter's pet say here? Example: 'Feed me, then write.'"
Sum up this image with a clever hashtag.
💡 Example: "Sum up this image with a clever hashtag. Example: '#WriteFight'"
What is the first line of copy that comes to mind?
💡 Example: "What is the first line of copy that comes to mind? Example: 'Unlock inspiration now.'"
Caption this using a famous ad slogan twist.
💡 Example: "Caption this using a famous ad slogan twist. Example: 'Just write it.'"
If this were a meme about copywriting, what would it say?
💡 Example: "If this were a meme about copywriting, what would it say? Example: 'When the brief is brief.'"
Invent a fictional client comment for this moment.
💡 Example: "Invent a fictional client comment for this moment. Example: 'Can you use more synergy?'"
Add a twist: Turn this image into a metaphor for copywriting.
💡 Example: "Add a twist: Turn this image into a metaphor for copywriting. Example: 'Like herding commas.'"
What would your inner critic say about this picture?
💡 Example: "What would your inner critic say about this picture? Example: 'Needs more punch.'"
Imagine this as a scene from a copywriter's day. Caption it.
💡 Example: "Imagine this as a scene from a copywriter's day. Caption it. Example: 'Monday morning coffee.'"
What copywriting tool would fix this situation?
💡 Example: "What copywriting tool would fix this situation? Example: 'Grammarly to the rescue.'"
Share a one-liner for this image.
💡 Example: "Share a one-liner for this image. Example: 'Copy with attitude.'"
If this were a typo, what would it be?
💡 Example: "If this were a typo, what would it be? Example: 'Write righte now.'"
Give this image a clickbait headline.
💡 Example: "Give this image a clickbait headline. Example: 'You won't believe what this writer did next.'"
If you were the copy chief, what feedback would you give?
💡 Example: "If you were the copy chief, what feedback would you give? Example: 'Needs more clarity.'"
Describe this moment using alliteration.
💡 Example: "Describe this moment using alliteration. Example: 'Frantic fingers flying.'"
What emoji best sums up this image?
💡 Example: "What emoji best sums up this image? Example: '📝'"
How would you pitch this scene to a client?
💡 Example: "How would you pitch this scene to a client? Example: 'Turn chaos into clarity.'"
Turn this image into a micro-story. Five words max.
💡 Example: "Turn this image into a micro-story. Five words max. Example: 'Coffee, blank page, deadline, panic.'"
What would a copywriting robot say here?
💡 Example: "What would a copywriting robot say here? Example: 'Generating puns. Please wait.'"
Invent a rejected campaign name for this image.
💡 Example: "Invent a rejected campaign name for this image. Example: 'Ctrl Alt Rewrite.'"
If this were a creative brief, sum it up in one line.
💡 Example: "If this were a creative brief, sum it up in one line. Example: 'Make words work magic.'"
What would your favorite copywriter say about this?
💡 Example: "What would your favorite copywriter say about this? Example: 'Keep it simple.'"
Caption this as if you were writing an email subject line.
💡 Example: "Caption this as if you were writing an email subject line. Example: 'Unlock your creative spark now.'"
What would your inner copywriter scream here?
💡 Example: "What would your inner copywriter scream here? Example: 'Where are my coffee and commas?'"
Give this image a clever twist on a famous book title.
💡 Example: "Give this image a clever twist on a famous book title. Example: 'To Kill a Deadline.'"
Describe the mood of this picture in one sentence.
💡 Example: "Describe the mood of this picture in one sentence. Example: 'Creative chaos in full swing.'"
If you could add copy to this scene, what would it be?
💡 Example: "If you could add copy to this scene, what would it be? Example: 'Think bigger, write better.'"
What is the most unexpected caption you can think of?
💡 Example: "What is the most unexpected caption you can think of? Example: 'Plot twist: It's all AI.'"
Sum up this image with a writing-related pun.
💡 Example: "Sum up this image with a writing-related pun. Example: 'Write or wrong.'"
Imagine this is your desk. Caption the chaos.
💡 Example: "Imagine this is your desk. Caption the chaos. Example: 'Organized mess, creative success.'"
Start by selecting an interesting or funny image relevant to writing or creativity. Post the image with one of the templates below to prompt members for captions. Pin the post or schedule it as a recurring feature to build anticipation. After members submit their captions, highlight the most popular or creative responses to keep the energy high. Rotate image themes regularly to keep things fresh and spark different types of humor.
For all platforms, use high-quality images and clear prompts. Tag or mention active members to kick off the conversation. Use platform features like polls or pinned comments to spotlight top captions. Encourage participation with reactions, replies, or lighthearted contests, and always moderate for respectful, positive engagement.
In your 'Caption This' prompts, feature images or scenarios relevant to products or services, then ask members to craft captions using specific copywriting formulas such as AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitation, Solution). This not only encourages creativity but also reinforces practical application of these frameworks. Consider highlighting the best formula-driven responses in follow-up discussions to solidify learning.
Select images that can be interpreted through multiple brand voices—e.g., playful vs. professional. Ask members to write captions in a specified tone or voice, such as 'craft a witty SaaS product caption' or 'write in the style of a luxury brand.' Encourage feedback and open discussion on how tone impacts message effectiveness, helping members refine their stylistic versatility.
Clarify in your guidelines that submissions must be original and not copied from existing ad campaigns or published examples. Periodically remind members of the importance of originality in copywriting, and consider using reverse image or text search tools to spot potential plagiarism. Featuring original, creative responses can set the standard for community expectations.
Absolutely! Structure your prompts to specify the intended platform, such as 'Caption this image as a high-converting Facebook ad' or 'Write a click-worthy email subject line for this scenario.' This helps members practice adapting their writing for different channels, a crucial skill in professional copywriting.
Frame your feedback around core copywriting principles: clarity, persuasiveness, emotional appeal, and alignment with the target audience. Use specific terminology, such as 'Your CTA could be stronger,' or 'Try leading with a benefit.' Encourage peer review, asking members to reference copywriting best practices in their critiques.
Facilitate healthy debate by referencing case studies or real-world ad performance metrics when possible. Encourage members to justify their stylistic choices—e.g., why a direct headline outperforms a curiosity-driven one in certain industries. Consider running A/B polls on top submissions to demonstrate how different styles resonate with your audience.
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