Frustrated with getting your copywriting community talking about shared articles? Spark thoughtful discussions and deeper engagement with these ready-to-use article conversation templates. Build a vibrant space where members reflect, share, and connect.
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Article conversation templates work because they transform passive content consumption into active dialogue. By summarizing key points and prompting members to respond, you make it easy for everyone to share their thoughts, even if they are usually shy or unsure how to join in.
These prompts are designed to lower barriers to entry, provide context, and encourage members to reflect or debate. Highlighting key takeaways or controversial points helps focus discussion, drives participation, and creates a sense of belonging as members see their opinions valued. This approach builds expertise, trust, and community culture around shared learning.
Just read this article on persuasive headlines. What is one headline formula you swear by?
💡 Example: "Just read this article on persuasive headlines. What is one headline formula you swear by?"
This piece argues that storytelling is the future of copywriting. Do you agree or disagree?
💡 Example: "This piece argues that storytelling is the future of copywriting. Do you agree or disagree?"
Key takeaway from this article: shorter sentences convert better. Have you seen this in your own work?
💡 Example: "Key takeaway from this article: shorter sentences convert better. Have you seen this in your own work?"
What would you change about the advice in this article on call-to-actions?
💡 Example: "What would you change about the advice in this article on call-to-actions?"
This article lists 5 copywriting myths. Which one surprised you most?
💡 Example: "This article lists 5 copywriting myths. Which one surprised you most?"
After reading this, do you think humor has a place in all types of copy?
💡 Example: "After reading this, do you think humor has a place in all types of copy?"
The author claims email is still king for conversions. What's your experience?
💡 Example: "The author claims email is still king for conversions. What's your experience?"
Would you use the headline formulas shared in this article? Why or why not?
💡 Example: "Would you use the headline formulas shared in this article? Why or why not?"
What is one lesson from this article you wish you had known earlier in your career?
💡 Example: "What is one lesson from this article you wish you had known earlier in your career?"
Do you agree with the article's stance on using AI in copywriting?
💡 Example: "Do you agree with the article's stance on using AI in copywriting?"
How would you improve the call-to-action examples in this article?
💡 Example: "How would you improve the call-to-action examples in this article?"
This article shares a new approach to writing product descriptions. Have you tried it?
💡 Example: "This article shares a new approach to writing product descriptions. Have you tried it?"
What is your favorite tip from the article, and why?
💡 Example: "What is your favorite tip from the article, and why?"
The article suggests copy should always be benefit-focused. Do you use this rule?
💡 Example: "The article suggests copy should always be benefit-focused. Do you use this rule?"
Share an example where you disagreed with the article's advice.
💡 Example: "Share an example where you disagreed with the article's advice."
Which statistic from the article surprised you most?
💡 Example: "Which statistic from the article surprised you most?"
How would you apply the main idea from this article to your current project?
💡 Example: "How would you apply the main idea from this article to your current project?"
Does this article change how you think about copywriting trends?
💡 Example: "Does this article change how you think about copywriting trends?"
The article calls out overused copywriting phrases. Which one do you avoid?
💡 Example: "The article calls out overused copywriting phrases. Which one do you avoid?"
What question would you ask the article's author if you could?
💡 Example: "What question would you ask the article's author if you could?"
This article highlights a controversial tactic. Would you try it? Why or why not?
💡 Example: "This article highlights a controversial tactic. Would you try it? Why or why not?"
What is one thing you wish the article had covered?
💡 Example: "What is one thing you wish the article had covered?"
Did the article's case study inspire you? How would you replicate its success?
💡 Example: "Did the article's case study inspire you? How would you replicate its success?"
Share your reaction to the article's main argument.
💡 Example: "Share your reaction to the article's main argument."
Do you agree with the article's definition of great copy?
💡 Example: "Do you agree with the article's definition of great copy?"
This article suggests testing everything. What is your favorite thing to test in copy?
💡 Example: "This article suggests testing everything. What is your favorite thing to test in copy?"
What headline from the article would you click? Why?
💡 Example: "What headline from the article would you click? Why?"
If you could rewrite one paragraph of the article, which would it be?
💡 Example: "If you could rewrite one paragraph of the article, which would it be?"
This article argues for simplicity in copy. Do you prefer simple or elaborate writing?
💡 Example: "This article argues for simplicity in copy. Do you prefer simple or elaborate writing?"
Which expert quote from the article resonated with you most?
💡 Example: "Which expert quote from the article resonated with you most?"
What would you add to the list of resources mentioned in the article?
💡 Example: "What would you add to the list of resources mentioned in the article?"
How does this article compare to your own copywriting philosophy?
💡 Example: "How does this article compare to your own copywriting philosophy?"
Would you recommend this article to a beginner? Why or why not?
💡 Example: "Would you recommend this article to a beginner? Why or why not?"
Do you use any of the tools or tips suggested in the article?
💡 Example: "Do you use any of the tools or tips suggested in the article?"
What is one thing you would tell the author after reading this article?
💡 Example: "What is one thing you would tell the author after reading this article?"
What is the boldest claim made in this article?
💡 Example: "What is the boldest claim made in this article?"
Which part of the article made you stop and think?
💡 Example: "Which part of the article made you stop and think?"
After reading this, are you inspired to try something new in your copy?
💡 Example: "After reading this, are you inspired to try something new in your copy?"
What would you title this article if you were the author?
💡 Example: "What would you title this article if you were the author?"
Did anything in the article challenge your current approach?
💡 Example: "Did anything in the article challenge your current approach?"
What is one question you still have after reading this article?
💡 Example: "What is one question you still have after reading this article?"
To use these templates, simply select one that fits the article you want to share, customize it with the article's key points or your own introduction, and post it in your community. Tag or mention relevant members to jumpstart the conversation. Monitor replies, thank contributors, and keep the discussion going by asking follow-up questions or adding your own insights. Rotate different templates to keep engagement fresh and varied.
These templates are designed for all platforms. Adjust formatting to fit your community's style and post type (thread, comment, chat). Use article link previews when possible and use mentions or hashtags to increase visibility. On platforms with reactions, encourage members to use them as a quick way to participate.
Frame Article Conversation posts around real-world scenarios, such as debating the ROI of long-form sales letters versus concise product blurbs. Encourage members to share examples from their portfolios, discuss A/B testing results, and reference industry benchmarks to deepen the discussion.
Use specific prompts like, 'Share your most surprising A/B test outcome for email subject lines,' or 'What headline variation boosted your CTR the most in a recent campaign?' This not only gets members talking about tangible metrics but also invites them to discuss copywriting strategies and psychological triggers unique to the field.
Pose scenario-based questions such as, 'How do you modify your tone when shifting from SaaS to e-commerce clients?' or 'What’s your process for establishing a brand's voice during onboarding?' These prompts leverage copywriting terminology and encourage members to share workflow insights.
Initiate conversations with questions like, 'Where do you draw the line between persuasive copy and manipulation?' or 'Have you ever turned down a project due to ethical concerns?' This encourages members to address gray areas in copywriting ethics and share personal boundaries or dilemmas.
Create posts inviting members to anonymously submit challenging client briefs or revision requests, then discuss possible approaches as a community. For example, 'How would you reframe this vague product description for clarity and conversion?' This facilitates peer learning specific to copywriting project cycles.
Encourage members to analyze and critique classic or trending ad copy by posting, 'What copywriting techniques make this campaign effective?' or 'How would you rewrite this viral ad for a different target audience?' This leverages industry expertise and fosters detailed, copywriting-specific analysis.
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