Looking for a quick way to spark lively conversations in your content marketing community? This or That templates make it easy to encourage participation, even from your quieter members. Use these prompts to keep things fun, light, and engaging with minimal effort.
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This or That posts tap into our natural desire to make choices and be heard. By offering two simple options, you lower the barrier to participation and invite spontaneous responses, making everyone feel included without pressure. The lighthearted tone keeps interactions friendly and accessible, which helps build a sense of connection and community.
In content marketing communities, these prompts inspire members to share their preferences and experiences, revealing trends and sparking deeper discussions. This format is flexible, so it can be tailored to suit both newcomers and seasoned pros, keeping engagement high across the board.
Do you prefer writing long-form articles or short social posts?
💡 Example: "I like long-form articles because I can dive deep into a topic."
Would you rather brainstorm alone or with a team?
💡 Example: "With a team! I love bouncing ideas off others."
When planning content, do you start with keywords or audience needs?
💡 Example: "Audience needs first, then keywords."
Are you a fan of video content or written blogs?
💡 Example: "Video all the way! It is more engaging for me."
Do you use templates or create content from scratch?
💡 Example: "Templates save me tons of time."
Would you rather edit or draft new content?
💡 Example: "Editing is my favorite part."
SEO or storytelling - which is more important to you?
💡 Example: "Storytelling! SEO comes second for me."
Do you prefer scheduling posts in advance or posting spontaneously?
💡 Example: "I am a planner, so I schedule everything."
Are you team Grammarly or Hemingway for editing?
💡 Example: "Grammarly is my go-to tool."
Do you get more ideas in the morning or at night?
💡 Example: "Nighttime is when my brain wakes up."
Would you choose infographics or slide decks for presenting data?
💡 Example: "Infographics are more eye-catching for me."
Do you prefer content calendars or flexible planning?
💡 Example: "Content calendars help me stay on track."
Would you rather go viral or build steady growth?
💡 Example: "Steady growth is more sustainable for me."
Do you prefer B2B or B2C content challenges?
💡 Example: "B2B is my comfort zone."
Are you more comfortable on LinkedIn or Instagram?
💡 Example: "LinkedIn feels more professional to me."
Visual content or written content - what is your strength?
💡 Example: "Written content is my strong suit."
Do you prefer to repurpose old content or always create new?
💡 Example: "Repurposing saves time and resources."
Do you listen to music or need silence while creating?
💡 Example: "Music helps me get in the zone."
Would you rather write blog posts or email newsletters?
💡 Example: "Email newsletters are my favorite."
Do you prefer using analytics or intuition to guide content?
💡 Example: "I trust analytics but always consider my gut feeling."
Would you rather use Canva or Adobe for visuals?
💡 Example: "Canva makes things so easy for me."
Are you team batch creation or daily content?
💡 Example: "Batch creation saves me stress."
Do you prefer webinars or podcasts for sharing expertise?
💡 Example: "Podcasts are more flexible for my schedule."
Would you rather focus on quantity or quality in content?
💡 Example: "Quality always wins for me."
Do you prefer planning with digital tools or pen and paper?
💡 Example: "Pen and paper helps me think more clearly."
Would you rather optimize old posts or brainstorm new ideas?
💡 Example: "Optimizing old posts gives quick wins."
Are you a fan of memes or professional graphics in content?
💡 Example: "Memes get more engagement for me."
Do you prefer industry news or evergreen content?
💡 Example: "Evergreen content has lasting value."
Would you rather write case studies or how-to guides?
💡 Example: "How-to guides are more actionable."
Do you prefer answering comments or DMs from your audience?
💡 Example: "Comments let everyone learn from each other."
Would you rather post in the morning or evening?
💡 Example: "Evening posts get more views for me."
Do you prefer curated content or original content?
💡 Example: "Original content shows my expertise."
Are you team captions or team hashtags for reach?
💡 Example: "Captions are where I add my voice."
Do you prefer short tips or deep dives in your feed?
💡 Example: "Short tips are easier to digest."
Would you rather have more likes or thoughtful comments?
💡 Example: "Thoughtful comments mean more to me."
Do you use AI tools or stick to manual processes?
💡 Example: "AI tools help me speed things up."
Would you rather teach or learn in this community?
💡 Example: "Teaching helps me learn even more."
Are you more inspired by data or creativity?
💡 Example: "Creativity keeps things fresh for me."
Do you prefer planning quarterly or monthly content?
💡 Example: "Monthly planning keeps me flexible."
Would you rather write solo or co-author with someone?
💡 Example: "Co-authoring brings out new ideas."
To use these templates, simply copy and paste one into your community platform of choice. Post at times when members are most active to maximize visibility. Encourage members to not only choose an option but also share a quick reason why, if they are comfortable. Consider pinning a weekly This or That thread or scheduling them regularly to create a fun routine that members look forward to.
These templates work across all platforms, including forums, Slack, Discord, Facebook Groups, and LinkedIn. Adapt formatting as needed. On chat platforms, use emojis or quick reactions for instant feedback. In forums, consider pinning or scheduling for consistency. Always encourage respectful, positive interactions.
To encourage rich discussion, frame your This or That prompts around key content marketing debates, such as 'Evergreen articles vs Trending news pieces.' Explain the pros and cons of each and encourage members to share their experiences or case studies. This approach not only boosts engagement but also surfaces valuable insights specific to content strategy selection.
Try prompts such as 'Infographics or Long-Form Blogs—Which drives more engagement for your brand?' These targeted questions help you understand your community's content marketing preferences and can inform your own strategy. Use the results to guide discussions about measuring ROI by format or adapting distribution tactics.
Design prompts like 'Keyword density vs Semantic relevance—which do you prioritize in your content workflows?' These questions open dialogue about technical SEO challenges and evolving best practices, while also allowing members to share tools and techniques that have worked for them.
Create scenarios such as 'Strict brand guidelines vs Personalized messaging—what wins in your campaigns?' This lets members discuss their approaches to maintaining brand identity while adapting to different audience segments, a common content marketing challenge.
Absolutely. Try prompts like 'Daily micro-content vs Weekly in-depth posts—which cadence delivers better audience retention for you?' This not only drives engagement but also gathers actionable insights on publishing frequency, helping community members optimize their own content calendars.
Use channel-specific comparisons, such as 'Email newsletters vs Social media threads—which channel brings higher lead quality for your campaigns?' Encourage members to elaborate on their reasoning, creating a space for sharing channel-specific tactics, performance metrics, and cross-channel integration tips.
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