Struggling to spark meaningful conversations in your content marketing community? Sharing expert insights is a proven way to educate members, build authority, and inspire discussion. Use these ready-made templates to easily inject expert wisdom and get your members talking.
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Expert insights resonate because they tap into members' desire to learn from trusted authorities. When people see advice or viewpoints from industry leaders, they are more likely to pay attention, reflect, and engage. Quoting experts also boosts your community's credibility, making it a go-to place for current, informed perspectives.
By pairing an expert's insight with a question or call for discussion, you move beyond passive consumption to active participation. Members feel invited to share their opinions, experiences, or even challenge the expert's position, leading to richer and more valuable conversations for everyone.
Sonia Simone says 'Good content marketing is about building relationships.' How has this been true for you?
💡 Example: "Sonia Simone says 'Good content marketing is about building relationships.' How has this been true for you?"
Ann Handley believes 'Everybody writes.' Do you agree that everyone in your organization should create content?
💡 Example: "Ann Handley believes 'Everybody writes.' Do you agree that everyone in your organization should create content?"
Neil Patel suggests focusing on value, not just traffic. What's your strategy to deliver value?
💡 Example: "Neil Patel suggests focusing on value, not just traffic. What's your strategy to deliver value?"
Rand Fishkin says 'Content is the atomic particle of all digital marketing.' Thoughts?
💡 Example: "Rand Fishkin says 'Content is the atomic particle of all digital marketing.' Thoughts?"
Jay Baer claims 'Make your marketing so useful people would pay for it.' Have you seen this in action?
💡 Example: "Jay Baer claims 'Make your marketing so useful people would pay for it.' Have you seen this in action?"
What do you think about Joe Pulizzi's view that 'Content marketing is owning, not renting, media'?
💡 Example: "What do you think about Joe Pulizzi's view that 'Content marketing is owning, not renting, media'?"
According to Brian Dean, updating old content can boost rankings. Have you tried this?
💡 Example: "According to Brian Dean, updating old content can boost rankings. Have you tried this?"
Heidi Cohen says 'Content is the voice of your brand.' How do you ensure consistency?
💡 Example: "Heidi Cohen says 'Content is the voice of your brand.' How do you ensure consistency?"
Pam Didner emphasizes integrating content with sales. How closely do your teams work together?
💡 Example: "Pam Didner emphasizes integrating content with sales. How closely do your teams work together?"
Lee Odden believes 'Content is the reason search began in the first place.' Do you optimize for search or readers first?
💡 Example: "Lee Odden believes 'Content is the reason search began in the first place.' Do you optimize for search or readers first?"
Do you agree with Andy Crestodina that 'The best content answers questions'?
💡 Example: "Do you agree with Andy Crestodina that 'The best content answers questions'?"
Amy Porterfield says 'Lead magnets are golden.' What's your most successful lead magnet?
💡 Example: "Amy Porterfield says 'Lead magnets are golden.' What's your most successful lead magnet?"
Marcus Sheridan believes in 'They ask, you answer.' Have you used this approach to win trust?
💡 Example: "Marcus Sheridan believes in 'They ask, you answer.' Have you used this approach to win trust?"
According to Gary Vaynerchuk, 'Document, don't create.' How do you share your process?
💡 Example: "According to Gary Vaynerchuk, 'Document, don't create.' How do you share your process?"
Shafqat Islam says 'Content marketing is a marathon, not a sprint.' How do you maintain momentum?
💡 Example: "Shafqat Islam says 'Content marketing is a marathon, not a sprint.' How do you maintain momentum?"
Do you follow Ann Smarty's rule to update evergreen content regularly?
💡 Example: "Do you follow Ann Smarty's rule to update evergreen content regularly?"
Doug Kessler once said 'Insane honesty is a powerful differentiator.' Have you tried this in your messaging?
💡 Example: "Doug Kessler once said 'Insane honesty is a powerful differentiator.' Have you tried this in your messaging?"
Carla Johnson says 'Storytelling transforms content.' What's your favorite storytelling example?
💡 Example: "Carla Johnson says 'Storytelling transforms content.' What's your favorite storytelling example?"
Robert Rose notes 'Content without strategy is just stuff.' How do you plan your content?
💡 Example: "Robert Rose notes 'Content without strategy is just stuff.' How do you plan your content?"
Kristina Halvorson emphasizes 'Content strategy is not optional.' Do you have a documented content strategy?
💡 Example: "Kristina Halvorson emphasizes 'Content strategy is not optional.' Do you have a documented content strategy?"
Have you implemented Michael Brenner's advice to create less content but make it better?
💡 Example: "Have you implemented Michael Brenner's advice to create less content but make it better?"
Sujan Patel says 'Content promotion is as important as creation.' Which channels work best for you?
💡 Example: "Sujan Patel says 'Content promotion is as important as creation.' Which channels work best for you?"
Do you agree with Melanie Deziel that 'Content is an experience'?
💡 Example: "Do you agree with Melanie Deziel that 'Content is an experience'?"
Andy Crestodina suggests 'Collaboration creates better content.' Who do you collaborate with?
💡 Example: "Andy Crestodina suggests 'Collaboration creates better content.' Who do you collaborate with?"
Joe Pulizzi often says 'Start with why.' What's the why behind your content marketing?
💡 Example: "Joe Pulizzi often says 'Start with why.' What's the why behind your content marketing?"
Kim Garst believes 'Content builds trust.' How has your content helped earn trust?
💡 Example: "Kim Garst believes 'Content builds trust.' How has your content helped earn trust?"
According to Barry Feldman, 'Content marketing is the engine, not the fuel.' Do you see it this way?
💡 Example: "According to Barry Feldman, 'Content marketing is the engine, not the fuel.' Do you see it this way?"
Michele Linn says 'Measure what matters.' What metrics are vital for your content marketing?
💡 Example: "Michele Linn says 'Measure what matters.' What metrics are vital for your content marketing?"
Jay Acunzo encourages 'Find your voice.' How did you discover your brand's unique voice?
💡 Example: "Jay Acunzo encourages 'Find your voice.' How did you discover your brand's unique voice?"
Jason Miller says 'Think like a rockstar, not a marketer.' How do you make your content stand out?
💡 Example: "Jason Miller says 'Think like a rockstar, not a marketer.' How do you make your content stand out?"
Do you use Michael Stelzner's approach of storytelling in social media content?
💡 Example: "Do you use Michael Stelzner's approach of storytelling in social media content?"
Ann Handley says 'Empathy is the key to content.' How do you stay empathetic in your messaging?
💡 Example: "Ann Handley says 'Empathy is the key to content.' How do you stay empathetic in your messaging?"
According to Content Marketing Institute, 'Content marketing is a commitment.' How do you stay consistent?
💡 Example: "According to Content Marketing Institute, 'Content marketing is a commitment.' How do you stay consistent?"
Do you agree with Mark Schaefer that 'Content shock is real'?
💡 Example: "Do you agree with Mark Schaefer that 'Content shock is real'?"
Brian Clark says 'Teaching sells.' Have you used educational content to drive business results?
💡 Example: "Brian Clark says 'Teaching sells.' Have you used educational content to drive business results?"
Robert Rose suggests 'Content should drive business outcomes.' What outcomes matter most to you?
💡 Example: "Robert Rose suggests 'Content should drive business outcomes.' What outcomes matter most to you?"
According to Rebecca Lieb, 'Content is the currency of the web.' How do you invest in content?
💡 Example: "According to Rebecca Lieb, 'Content is the currency of the web.' How do you invest in content?"
Doug Kessler says 'Great content attracts great people.' How has your content helped you connect?
💡 Example: "Doug Kessler says 'Great content attracts great people.' How has your content helped you connect?"
Sonia Simone encourages 'Be weird. Be memorable.' How do you make your content stand out?
💡 Example: "Sonia Simone encourages 'Be weird. Be memorable.' How do you make your content stand out?"
Do you follow Neil Patel's advice to repurpose content across channels?
💡 Example: "Do you follow Neil Patel's advice to repurpose content across channels?"
Heidi Cohen says 'Content marketing is a team sport.' Who is on your content team?
💡 Example: "Heidi Cohen says 'Content marketing is a team sport.' Who is on your content team?"
Pick an insight that relates to your community's current interests or challenges. Share a concise quote or summary, then invite members to react, share their own stories, or ask questions. For best results, tag relevant experts or topics, and follow up with replies to keep the conversation flowing. Rotate between different experts and topics to maintain variety and ongoing engagement.
These templates work seamlessly across all platforms, from forums to Slack, Discord, and Facebook Groups. Adjust formatting to fit your platform's style (use bold or italics for quotes, add relevant hashtags, and tag experts or members when possible). Always encourage replies and consider pinning high-value discussions.
An Expert Insight post shares a quote or perspective from a recognized authority, inviting members to discuss or reflect on it.
Aim for once or twice a week to maintain variety and encourage thoughtful engagement without overwhelming your community.
Yes, these templates are designed for all platforms, including forums, social media, Slack, Discord, and community apps.
Select experts who are respected and relevant to your community's interests, industry trends, or current discussions.
Always include a clear call to action, ask open-ended questions, and follow up on member replies to foster deeper conversations.
Yes, always credit the expert and provide a link to their original work when possible to maintain credibility and respect.
Encourage respectful debate and remind members that diverse perspectives are valuable for the community's growth.