Need help sparking meaningful conversations in your content marketing community? Sharing expert insights is a proven way to educate members, build authority, and inspire discussion. Use these ready-made templates to easily inject expert wisdom and get your members talking.
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Expert insights resonate because they tap into members' desire to learn from trusted authorities. When people see advice or viewpoints from industry leaders, they are more likely to pay attention, reflect, and engage. Quoting experts also boosts your community's credibility, making it a go-to place for current, informed perspectives.
By pairing an expert's insight with a question or call for discussion, you move beyond passive consumption to active participation. Members feel invited to share their opinions, experiences, or even challenge the expert's position, leading to richer and more valuable conversations for everyone.
Sonia Simone says 'Good content marketing is about building relationships.' How has this been true for you?
💡 Example: "Sonia Simone says 'Good content marketing is about building relationships.' How has this been true for you?"
Ann Handley believes 'Everybody writes.' Do you agree that everyone in your organization should create content?
💡 Example: "Ann Handley believes 'Everybody writes.' Do you agree that everyone in your organization should create content?"
Neil Patel suggests focusing on value, not just traffic. What's your strategy to deliver value?
💡 Example: "Neil Patel suggests focusing on value, not just traffic. What's your strategy to deliver value?"
Rand Fishkin says 'Content is the atomic particle of all digital marketing.' Thoughts?
💡 Example: "Rand Fishkin says 'Content is the atomic particle of all digital marketing.' Thoughts?"
Jay Baer claims 'Make your marketing so useful people would pay for it.' Have you seen this in action?
💡 Example: "Jay Baer claims 'Make your marketing so useful people would pay for it.' Have you seen this in action?"
What do you think about Joe Pulizzi's view that 'Content marketing is owning, not renting, media'?
💡 Example: "What do you think about Joe Pulizzi's view that 'Content marketing is owning, not renting, media'?"
According to Brian Dean, updating old content can boost rankings. Have you tried this?
💡 Example: "According to Brian Dean, updating old content can boost rankings. Have you tried this?"
Heidi Cohen says 'Content is the voice of your brand.' How do you ensure consistency?
💡 Example: "Heidi Cohen says 'Content is the voice of your brand.' How do you ensure consistency?"
Pam Didner emphasizes integrating content with sales. How closely do your teams work together?
💡 Example: "Pam Didner emphasizes integrating content with sales. How closely do your teams work together?"
Lee Odden believes 'Content is the reason search began in the first place.' Do you optimize for search or readers first?
💡 Example: "Lee Odden believes 'Content is the reason search began in the first place.' Do you optimize for search or readers first?"
Do you agree with Andy Crestodina that 'The best content answers questions'?
💡 Example: "Do you agree with Andy Crestodina that 'The best content answers questions'?"
Amy Porterfield says 'Lead magnets are golden.' What's your most successful lead magnet?
💡 Example: "Amy Porterfield says 'Lead magnets are golden.' What's your most successful lead magnet?"
Marcus Sheridan believes in 'They ask, you answer.' Have you used this approach to win trust?
💡 Example: "Marcus Sheridan believes in 'They ask, you answer.' Have you used this approach to win trust?"
According to Gary Vaynerchuk, 'Document, don't create.' How do you share your process?
💡 Example: "According to Gary Vaynerchuk, 'Document, don't create.' How do you share your process?"
Shafqat Islam says 'Content marketing is a marathon, not a sprint.' How do you maintain momentum?
💡 Example: "Shafqat Islam says 'Content marketing is a marathon, not a sprint.' How do you maintain momentum?"
Do you follow Ann Smarty's rule to update evergreen content regularly?
💡 Example: "Do you follow Ann Smarty's rule to update evergreen content regularly?"
Doug Kessler once said 'Insane honesty is a powerful differentiator.' Have you tried this in your messaging?
💡 Example: "Doug Kessler once said 'Insane honesty is a powerful differentiator.' Have you tried this in your messaging?"
Carla Johnson says 'Storytelling transforms content.' What's your favorite storytelling example?
💡 Example: "Carla Johnson says 'Storytelling transforms content.' What's your favorite storytelling example?"
Robert Rose notes 'Content without strategy is just stuff.' How do you plan your content?
💡 Example: "Robert Rose notes 'Content without strategy is just stuff.' How do you plan your content?"
Kristina Halvorson emphasizes 'Content strategy is not optional.' Do you have a documented content strategy?
💡 Example: "Kristina Halvorson emphasizes 'Content strategy is not optional.' Do you have a documented content strategy?"
Have you implemented Michael Brenner's advice to create less content but make it better?
💡 Example: "Have you implemented Michael Brenner's advice to create less content but make it better?"
Sujan Patel says 'Content promotion is as important as creation.' Which channels work best for you?
💡 Example: "Sujan Patel says 'Content promotion is as important as creation.' Which channels work best for you?"
Do you agree with Melanie Deziel that 'Content is an experience'?
💡 Example: "Do you agree with Melanie Deziel that 'Content is an experience'?"
Andy Crestodina suggests 'Collaboration creates better content.' Who do you collaborate with?
💡 Example: "Andy Crestodina suggests 'Collaboration creates better content.' Who do you collaborate with?"
Joe Pulizzi often says 'Start with why.' What's the why behind your content marketing?
💡 Example: "Joe Pulizzi often says 'Start with why.' What's the why behind your content marketing?"
Kim Garst believes 'Content builds trust.' How has your content helped earn trust?
💡 Example: "Kim Garst believes 'Content builds trust.' How has your content helped earn trust?"
According to Barry Feldman, 'Content marketing is the engine, not the fuel.' Do you see it this way?
💡 Example: "According to Barry Feldman, 'Content marketing is the engine, not the fuel.' Do you see it this way?"
Michele Linn says 'Measure what matters.' What metrics are vital for your content marketing?
💡 Example: "Michele Linn says 'Measure what matters.' What metrics are vital for your content marketing?"
Jay Acunzo encourages 'Find your voice.' How did you discover your brand's unique voice?
💡 Example: "Jay Acunzo encourages 'Find your voice.' How did you discover your brand's unique voice?"
Jason Miller says 'Think like a rockstar, not a marketer.' How do you make your content stand out?
💡 Example: "Jason Miller says 'Think like a rockstar, not a marketer.' How do you make your content stand out?"
Do you use Michael Stelzner's approach of storytelling in social media content?
💡 Example: "Do you use Michael Stelzner's approach of storytelling in social media content?"
Ann Handley says 'Empathy is the key to content.' How do you stay empathetic in your messaging?
💡 Example: "Ann Handley says 'Empathy is the key to content.' How do you stay empathetic in your messaging?"
According to Content Marketing Institute, 'Content marketing is a commitment.' How do you stay consistent?
💡 Example: "According to Content Marketing Institute, 'Content marketing is a commitment.' How do you stay consistent?"
Do you agree with Mark Schaefer that 'Content shock is real'?
💡 Example: "Do you agree with Mark Schaefer that 'Content shock is real'?"
Brian Clark says 'Teaching sells.' Have you used educational content to drive business results?
💡 Example: "Brian Clark says 'Teaching sells.' Have you used educational content to drive business results?"
Robert Rose suggests 'Content should drive business outcomes.' What outcomes matter most to you?
💡 Example: "Robert Rose suggests 'Content should drive business outcomes.' What outcomes matter most to you?"
According to Rebecca Lieb, 'Content is the currency of the web.' How do you invest in content?
💡 Example: "According to Rebecca Lieb, 'Content is the currency of the web.' How do you invest in content?"
Doug Kessler says 'Great content attracts great people.' How has your content helped you connect?
💡 Example: "Doug Kessler says 'Great content attracts great people.' How has your content helped you connect?"
Sonia Simone encourages 'Be weird. Be memorable.' How do you make your content stand out?
💡 Example: "Sonia Simone encourages 'Be weird. Be memorable.' How do you make your content stand out?"
Do you follow Neil Patel's advice to repurpose content across channels?
💡 Example: "Do you follow Neil Patel's advice to repurpose content across channels?"
Heidi Cohen says 'Content marketing is a team sport.' Who is on your content team?
💡 Example: "Heidi Cohen says 'Content marketing is a team sport.' Who is on your content team?"
Pick an insight that relates to your community's current interests or challenges. Share a concise quote or summary, then invite members to react, share their own stories, or ask questions. For best results, tag relevant experts or topics, and follow up with replies to keep the conversation flowing. Rotate between different experts and topics to maintain variety and ongoing engagement.
These templates work seamlessly across all platforms, from forums to Slack, Discord, and Facebook Groups. Adjust formatting to fit your platform's style (use bold or italics for quotes, add relevant hashtags, and tag experts or members when possible). Always encourage replies and consider pinning high-value discussions.
To prompt valuable insights from experts, tailor your AMA questions to address the unique challenges and opportunities of emerging formats. For example, ask about the ROI of interactive content in B2B vs B2C, or how short-form video is reshaping SEO strategies. This not only sparks expert discussion but also provides actionable takeaways for your community.
You can ask experts to share specific workflows, tools, or editorial calendars they use to break down whitepapers or webinars into blog posts, infographics, or email series. This helps your community gain behind-the-scenes insight into advanced content atomization strategies that go beyond basic repurposing advice.
Craft questions that ask experts to compare their manual content creation process versus using AI tools, and how they maintain consistency in tone and messaging. For example: 'What guardrails do you put in place to ensure AI-assisted drafts align with your brand guidelines?' This focuses the AMA on a current and nuanced industry challenge.
Ask experts to detail which advanced KPIs they track, how they attribute content to closed deals, or how they segment engagement data for different buyer personas. For example: 'How do you measure the contribution of top-of-funnel content to sales-qualified leads over time?' This invites in-depth, tactical responses.
Pose scenario-based questions such as: 'What distribution tactics have moved the needle for your evergreen content in saturated niches?' or 'Can you share a case where you successfully leveraged partnerships or syndication for wider reach?' This highlights real-world solutions relevant to content marketers.
Focus on prompts like: 'How do you identify and prioritize topic clusters based on search intent and content gaps?' or 'What common pitfalls have you encountered when building pillar strategies at scale?' These questions elicit deep dives into content architecture and internal linking best practices.
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