Need help getting your content marketing community talking? Engaging questions are a proven way to spark meaningful discussions and draw out diverse perspectives. This library of proven community question templates will help you foster connection, inspire knowledge sharing, and keep your members coming back for more.
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Community questions are powerful conversation starters because they invite members to share their unique views and experiences. By tapping into shared interests and current challenges, these prompts lower the barrier to participation and make everyone feel included. This approach not only drives engagement but also builds trust and a sense of belonging among members.
Open-ended, thought-provoking questions let members showcase their expertise or curiosity. When members see their voices valued, they are more likely to contribute, return, and recommend your community. Over time, regular question prompts can establish a vibrant culture of exchange and continuous learning.
What is one content marketing trend you think will shape the next year?
💡 Example: "What is one content marketing trend you think will shape the next year? For me, AI-generated content is a game changer."
Share your favorite tool for streamlining content creation.
💡 Example: "Share your favorite tool for streamlining content creation. I love using Trello for editorial planning."
Describe a time when a piece of content exceeded your expectations.
💡 Example: "Describe a time when a piece of content exceeded your expectations. Our how-to guide went viral last spring."
What is your biggest challenge in content marketing right now?
💡 Example: "What is your biggest challenge in content marketing right now? For me, it is finding the right distribution channels."
If you could master one new content skill this month, what would it be?
💡 Example: "If you could master one new content skill this month, what would it be? I would pick SEO optimization."
How do you measure the success of your content?
💡 Example: "How do you measure the success of your content? I track shares and time on page."
What is the best piece of content advice you have received?
💡 Example: "What is the best piece of content advice you have received? Consistency beats perfection."
Which content format gets you the best results?
💡 Example: "Which content format gets you the best results? For me, short videos always perform well."
How do you overcome creative blocks when working on content?
💡 Example: "How do you overcome creative blocks when working on content? I take a walk or brainstorm with a friend."
What is one question you wish your audience would ask more often?
💡 Example: "What is one question you wish your audience would ask more often? I wish they asked about our research process."
Have you ever repurposed content? What worked or did not work?
💡 Example: "Have you ever repurposed content? What worked or did not work? Turning webinars into blog posts worked well for us."
What is your favorite way to generate new content ideas?
💡 Example: "What is your favorite way to generate new content ideas? I use keyword research tools and customer surveys."
Which content marketing myth do you wish would go away?
💡 Example: "Which content marketing myth do you wish would go away? That longer is always better."
What is one content marketing skill you want to develop this year?
💡 Example: "What is one content marketing skill you want to develop this year? I want to learn more about data storytelling."
Tell us about a time a piece of content flopped. What did you learn?
💡 Example: "Tell us about a time a piece of content flopped. What did you learn? My infographic got no shares, so I improved my promotion strategy."
How do you stay up to date with content marketing trends?
💡 Example: "How do you stay up to date with content marketing trends? I follow top industry blogs and podcasts."
What would you do with an unlimited content marketing budget?
💡 Example: "What would you do with an unlimited content marketing budget? I would invest in professional video production."
What is your process for developing a content calendar?
💡 Example: "What is your process for developing a content calendar? I map topics to business goals and key dates."
If you could collaborate with any brand on content, who would it be?
💡 Example: "If you could collaborate with any brand on content, who would it be? I would love to work with Moz."
Share a quick tip for improving content engagement.
💡 Example: "Share a quick tip for improving content engagement. Asking questions at the end of posts works for me."
What is your go-to source for content inspiration?
💡 Example: "What is your go-to source for content inspiration? I love browsing Reddit threads."
How do you balance creativity and SEO in your content?
💡 Example: "How do you balance creativity and SEO in your content? I write for people first, then optimize."
What is the most underrated content distribution channel?
💡 Example: "What is the most underrated content distribution channel? For me, it is niche LinkedIn groups."
Which content marketing podcast or book do you recommend?
💡 Example: "Which content marketing podcast or book do you recommend? I always suggest 'Everybody Writes' by Ann Handley."
How do you handle negative feedback on your content?
💡 Example: "How do you handle negative feedback on your content? I see it as a chance to improve."
What KPI matters most to you in content marketing?
💡 Example: "What KPI matters most to you in content marketing? Engagement rate is my top metric."
Share a recent win or milestone in your content journey.
💡 Example: "Share a recent win or milestone in your content journey. We just hit 10,000 newsletter subscribers!"
If you could automate one content task, which would it be?
💡 Example: "If you could automate one content task, which would it be? I would automate social media scheduling."
What is your favorite way to repurpose evergreen content?
💡 Example: "What is your favorite way to repurpose evergreen content? I turn blog posts into infographics."
How do you decide which topics to prioritize in your content plan?
💡 Example: "How do you decide which topics to prioritize in your content plan? I use audience surveys and keyword data."
Describe your ideal content workflow in 3 steps.
💡 Example: "Describe your ideal content workflow in 3 steps. Ideate, draft, publish."
What is one thing you wish you knew when you started content marketing?
💡 Example: "What is one thing you wish you knew when you started content marketing? That distribution is as important as creation."
How do you keep your content fresh and relevant over time?
💡 Example: "How do you keep your content fresh and relevant over time? I update stats and add new case studies regularly."
What is your best tip for collaborating with subject matter experts?
💡 Example: "What is your best tip for collaborating with subject matter experts? I prepare questions in advance and respect their time."
Which social platform delivers the best ROI for your content?
💡 Example: "Which social platform delivers the best ROI for your content? LinkedIn brings the most leads for me."
How do you involve your audience in content creation?
💡 Example: "How do you involve your audience in content creation? I run polls and ask for topic suggestions."
Share a content marketing lesson you learned the hard way.
💡 Example: "Share a content marketing lesson you learned the hard way. Never skip proofreading!"
What is the most creative campaign you have seen recently?
💡 Example: "What is the most creative campaign you have seen recently? The Duolingo TikTok campaign blew me away."
Do you use AI tools in your content process? Why or why not?
💡 Example: "Do you use AI tools in your content process? Why or why not? I use ChatGPT for brainstorming, but not for final drafts."
How do you handle tight deadlines for content projects?
💡 Example: "How do you handle tight deadlines for content projects? I create outlines and set mini deadlines."
What is your favorite way to celebrate content wins with your team?
💡 Example: "What is your favorite way to celebrate content wins with your team? We do virtual shout-outs and share treats."
Choose a template that aligns with your current content pillar, trending topic, or member interests. Post it during peak activity times to maximize visibility. Add a brief personal note or context to make it feel authentic. Follow up on responses to keep momentum going, and consider tagging or inviting quieter members to join the conversation.
These templates are designed for all platforms. Adjust the length or format to suit your channel, whether it is a forum, Facebook group, Slack, or Discord. Use @mentions sparingly to invite specific members, and consider pinning especially relevant questions to increase visibility.
You can tailor Community Question templates to prompt members to share their experiences with recent Google algorithm updates, ask how they're adjusting on-page SEO strategies, or compare results between different keyword research tools. This helps surface timely insights and encourages peer-to-peer learning specific to SEO within content marketing.
Focus the Community Question on real-world distribution challenges, such as 'Which B2B platforms have given you the highest ROI for gated content in the past quarter?' or 'How are you leveraging LinkedIn vs. email newsletters for lead nurturing?' This specificity encourages members to share tactical advice and recent performance data.
Leverage the templates to pose scenario-driven questions like, 'What’s your go-to process for repurposing long-form blog content into engaging social media posts?' or 'What hurdles have you faced when turning webinars into evergreen assets?' This encourages sharing of repurposing workflows and troubleshooting advice tailored to content marketers.
Use Community Question templates to address agency-specific scenarios, such as 'How do you set realistic KPIs for content marketing clients with tight deadlines?' or 'What’s your approach when a client asks for trending topics that may not align with their brand voice?' These questions invite nuanced discussion unique to agency work.
Frame questions that invite members to share their favorite content analytics dashboards, debate which KPIs matter most for top-of-funnel campaigns, or compare experiences with attribution modeling tools. For example: 'Which content performance metrics have you found most useful for demonstrating ROI to stakeholders?'
Create questions that encourage members to share tactics on refreshing editorial calendars, brainstorming interactive content formats, or testing new storytelling techniques. For example: 'What strategies have helped you combat declining engagement on your flagship content series?'
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