Expert Community Question Templates for Content Marketing

Struggling to get your content marketing community talking? Engaging questions are a proven way to spark meaningful discussions and draw out diverse perspectives. This library of proven community question templates will help you foster connection, inspire knowledge sharing, and keep your members coming back for more.

Content Marketing 41 Templates

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Why This Works

Community questions are powerful conversation starters because they invite members to share their unique views and experiences. By tapping into shared interests and current challenges, these prompts lower the barrier to participation and make everyone feel included. This approach not only drives engagement but also builds trust and a sense of belonging among members.

Open-ended, thought-provoking questions let members showcase their expertise or curiosity. When members see their voices valued, they are more likely to contribute, return, and recommend your community. Over time, regular question prompts can establish a vibrant culture of exchange and continuous learning.

41 Ready-to-Use Templates

1

What is one content marketing trend you think will shape the next year?

💡 Example: "What is one content marketing trend you think will shape the next year? For me, AI-generated content is a game changer."

🔴 High Engagement Barrier 👤 Average #trends #future #insight
2

Share your favorite tool for streamlining content creation.

💡 Example: "Share your favorite tool for streamlining content creation. I love using Trello for editorial planning."

🟡 Medium Engagement Barrier 👤 Frequent #tools #recommendation #workflow
3

Describe a time when a piece of content exceeded your expectations.

💡 Example: "Describe a time when a piece of content exceeded your expectations. Our how-to guide went viral last spring."

🟡 Medium Engagement Barrier 👤 Average #success #story #personal
4

What is your biggest challenge in content marketing right now?

💡 Example: "What is your biggest challenge in content marketing right now? For me, it is finding the right distribution channels."

🔴 High Engagement Barrier 👤 Top #challenge #pain point #discussion
5

If you could master one new content skill this month, what would it be?

💡 Example: "If you could master one new content skill this month, what would it be? I would pick SEO optimization."

🟡 Medium Engagement Barrier 👤 Average #skills #learning #goals
6

How do you measure the success of your content?

💡 Example: "How do you measure the success of your content? I track shares and time on page."

🟡 Medium Engagement Barrier 👤 Frequent #metrics #analytics #strategy
7

What is the best piece of content advice you have received?

💡 Example: "What is the best piece of content advice you have received? Consistency beats perfection."

🟢 Low Engagement Barrier 👤 Lurker #advice #wisdom #personal
8

Which content format gets you the best results?

💡 Example: "Which content format gets you the best results? For me, short videos always perform well."

🟡 Medium Engagement Barrier 👤 Average #formats #results #strategy
9

How do you overcome creative blocks when working on content?

💡 Example: "How do you overcome creative blocks when working on content? I take a walk or brainstorm with a friend."

🟡 Medium Engagement Barrier 👤 Frequent #creativity #problem-solving #personal
10

What is one question you wish your audience would ask more often?

💡 Example: "What is one question you wish your audience would ask more often? I wish they asked about our research process."

🟢 Low Engagement Barrier 👤 Irregular #audience #insight #reflection
11

Have you ever repurposed content? What worked or did not work?

💡 Example: "Have you ever repurposed content? What worked or did not work? Turning webinars into blog posts worked well for us."

🟡 Medium Engagement Barrier 👤 Average #repurposing #strategy #experience
12

What is your favorite way to generate new content ideas?

💡 Example: "What is your favorite way to generate new content ideas? I use keyword research tools and customer surveys."

🟡 Medium Engagement Barrier 👤 Frequent #ideas #brainstorming #tips
13

Which content marketing myth do you wish would go away?

💡 Example: "Which content marketing myth do you wish would go away? That longer is always better."

🟡 Medium Engagement Barrier 👤 Average #myths #debunking #discussion
14

What is one content marketing skill you want to develop this year?

💡 Example: "What is one content marketing skill you want to develop this year? I want to learn more about data storytelling."

🟡 Medium Engagement Barrier 👤 Average #skills #growth #personal
15

Tell us about a time a piece of content flopped. What did you learn?

💡 Example: "Tell us about a time a piece of content flopped. What did you learn? My infographic got no shares, so I improved my promotion strategy."

🔴 High Engagement Barrier 👤 Top #failure #learning #story
16

How do you stay up to date with content marketing trends?

💡 Example: "How do you stay up to date with content marketing trends? I follow top industry blogs and podcasts."

🟢 Low Engagement Barrier 👤 Lurker #trends #learning #resources
17

What would you do with an unlimited content marketing budget?

💡 Example: "What would you do with an unlimited content marketing budget? I would invest in professional video production."

🟡 Medium Engagement Barrier 👤 Frequent #hypothetical #budget #strategy
18

What is your process for developing a content calendar?

💡 Example: "What is your process for developing a content calendar? I map topics to business goals and key dates."

🟡 Medium Engagement Barrier 👤 Average #planning #process #workflow
19

If you could collaborate with any brand on content, who would it be?

💡 Example: "If you could collaborate with any brand on content, who would it be? I would love to work with Moz."

🟢 Low Engagement Barrier 👤 Irregular #collaboration #brands #dream
20

Share a quick tip for improving content engagement.

💡 Example: "Share a quick tip for improving content engagement. Asking questions at the end of posts works for me."

🟡 Medium Engagement Barrier 👤 Frequent #tips #engagement #quick
21

What is your go-to source for content inspiration?

💡 Example: "What is your go-to source for content inspiration? I love browsing Reddit threads."

🟢 Low Engagement Barrier 👤 Lurker #inspiration #sources #personal
22

How do you balance creativity and SEO in your content?

💡 Example: "How do you balance creativity and SEO in your content? I write for people first, then optimize."

🟡 Medium Engagement Barrier 👤 Average #SEO #creativity #balance
23

What is the most underrated content distribution channel?

💡 Example: "What is the most underrated content distribution channel? For me, it is niche LinkedIn groups."

🟡 Medium Engagement Barrier 👤 Frequent #distribution #channels #strategy
24

Which content marketing podcast or book do you recommend?

💡 Example: "Which content marketing podcast or book do you recommend? I always suggest 'Everybody Writes' by Ann Handley."

🟢 Low Engagement Barrier 👤 Irregular #recommendation #resources #learning
25

How do you handle negative feedback on your content?

💡 Example: "How do you handle negative feedback on your content? I see it as a chance to improve."

🟡 Medium Engagement Barrier 👤 Average #feedback #challenge #personal
26

What KPI matters most to you in content marketing?

💡 Example: "What KPI matters most to you in content marketing? Engagement rate is my top metric."

🟢 Low Engagement Barrier 👤 Lurker #KPI #metrics #prioritization
27

Share a recent win or milestone in your content journey.

💡 Example: "Share a recent win or milestone in your content journey. We just hit 10,000 newsletter subscribers!"

🟡 Medium Engagement Barrier 👤 Frequent #win #milestone #celebration
28

If you could automate one content task, which would it be?

💡 Example: "If you could automate one content task, which would it be? I would automate social media scheduling."

🟢 Low Engagement Barrier 👤 Irregular #automation #workflow #hypothetical
29

What is your favorite way to repurpose evergreen content?

💡 Example: "What is your favorite way to repurpose evergreen content? I turn blog posts into infographics."

🟡 Medium Engagement Barrier 👤 Average #repurposing #evergreen #tips
30

How do you decide which topics to prioritize in your content plan?

💡 Example: "How do you decide which topics to prioritize in your content plan? I use audience surveys and keyword data."

🟡 Medium Engagement Barrier 👤 Frequent #planning #topics #strategy
31

Describe your ideal content workflow in 3 steps.

💡 Example: "Describe your ideal content workflow in 3 steps. Ideate, draft, publish."

🟢 Low Engagement Barrier 👤 Lurker #workflow #process #efficiency
32

What is one thing you wish you knew when you started content marketing?

💡 Example: "What is one thing you wish you knew when you started content marketing? That distribution is as important as creation."

🟡 Medium Engagement Barrier 👤 Average #advice #reflection #personal
33

How do you keep your content fresh and relevant over time?

💡 Example: "How do you keep your content fresh and relevant over time? I update stats and add new case studies regularly."

🟡 Medium Engagement Barrier 👤 Frequent #freshness #relevance #strategy
34

What is your best tip for collaborating with subject matter experts?

💡 Example: "What is your best tip for collaborating with subject matter experts? I prepare questions in advance and respect their time."

🟡 Medium Engagement Barrier 👤 Top #collaboration #SMEs #tips
35

Which social platform delivers the best ROI for your content?

💡 Example: "Which social platform delivers the best ROI for your content? LinkedIn brings the most leads for me."

🟡 Medium Engagement Barrier 👤 Average #social media #ROI #channels
36

How do you involve your audience in content creation?

💡 Example: "How do you involve your audience in content creation? I run polls and ask for topic suggestions."

🟡 Medium Engagement Barrier 👤 Frequent #audience #engagement #creation
37

Share a content marketing lesson you learned the hard way.

💡 Example: "Share a content marketing lesson you learned the hard way. Never skip proofreading!"

🟡 Medium Engagement Barrier 👤 Average #lesson #story #learning
38

What is the most creative campaign you have seen recently?

💡 Example: "What is the most creative campaign you have seen recently? The Duolingo TikTok campaign blew me away."

🟢 Low Engagement Barrier 👤 Irregular #campaign #creativity #inspiration
39

Do you use AI tools in your content process? Why or why not?

💡 Example: "Do you use AI tools in your content process? Why or why not? I use ChatGPT for brainstorming, but not for final drafts."

🟡 Medium Engagement Barrier 👤 Average #AI #tools #process
40

How do you handle tight deadlines for content projects?

💡 Example: "How do you handle tight deadlines for content projects? I create outlines and set mini deadlines."

🟡 Medium Engagement Barrier 👤 Frequent #deadlines #time management #workflow
41

What is your favorite way to celebrate content wins with your team?

💡 Example: "What is your favorite way to celebrate content wins with your team? We do virtual shout-outs and share treats."

🟢 Low Engagement Barrier 👤 Average #celebration #team #culture

How to Use These Templates

Choose a template that aligns with your current content pillar, trending topic, or member interests. Post it during peak activity times to maximize visibility. Add a brief personal note or context to make it feel authentic. Follow up on responses to keep momentum going, and consider tagging or inviting quieter members to join the conversation.

Best Practices

  • Keep questions open-ended to encourage detailed responses.
  • Relate prompts to real-world content marketing scenarios.
  • Rotate topics to touch on trends, skills, and personal stories.
  • Respond to member answers to acknowledge participation.
  • Encourage sharing of both wins and challenges.

All Platforms Tips

These templates are designed for all platforms. Adjust the length or format to suit your channel, whether it is a forum, Facebook group, Slack, or Discord. Use @mentions sparingly to invite specific members, and consider pinning especially relevant questions to increase visibility.

Frequently Asked Questions

How often should I post community questions?

Aim for one to two times per week, adjusting based on engagement and member activity levels.

Can I customize these templates for my niche?

Yes, feel free to tweak the language or topic to fit your specific audience or current events.

What if my community is not very active?

Start with easier, low-barrier questions, and personally invite members to participate to boost confidence.

How do I encourage deeper responses?

Ask follow-up questions, share your own answer, and acknowledge thoughtful replies to set the tone.

Should I tag members in my posts?

Tagging can help, but use it sparingly and only when you know the member will appreciate the invite.

Are these questions suitable for private and public communities?

Yes, these templates work well in both settings. Adjust the depth of the question to fit your group.

What makes a good community question?

A good question is open-ended, relevant, encourages sharing, and ties into your community's interests.

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