Finding it hard to keep your content marketing community active and engaged? Community challenges spark participation by making learning and sharing fun. Use these ready-made templates to inspire friendly competition, encourage creativity, and build stronger connections among your members.
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Community challenges tap into our natural desire to connect, compete, and improve. By presenting tasks as playful or educational competitions, you create a positive environment where members feel motivated to participate and share their progress. The sense of accomplishment and recognition, even with small rewards, builds loyalty and encourages repeated engagement.
In content marketing communities, challenges help members showcase their skills, learn from peers, and experiment with new ideas in a low-pressure setting. When members see others joining in, it reduces barriers to participation, turning lurkers into active contributors. Over time, regular challenges help create a vibrant, collaborative space where everyone grows together.
Content Challenge: Share your favorite content marketing tip in one sentence.
💡 Example: "Content Challenge: Share your favorite content marketing tip in one sentence. Ready, set, go!"
Weekly Win: Post a content marketing achievement you are proud of from this week.
💡 Example: "Weekly Win: Post a content marketing achievement you are proud of from this week!"
30-Minute Creation: Set aside 30 minutes today to create a new content piece. Share a screenshot here.
💡 Example: "30-Minute Creation: Set aside 30 minutes today to create a new content piece. Share a screenshot here."
Flash Feedback: Drop a link to your latest blog post and give feedback to at least one other member.
💡 Example: "Flash Feedback: Drop a link to your latest blog post and give feedback to at least one other member."
Content Makeover Challenge: Pick an old post and update it. Share what you changed.
💡 Example: "Content Makeover Challenge: Pick an old post and update it. Share what you changed."
Idea Sprint: Brainstorm three new content topics and share them below.
💡 Example: "Idea Sprint: Brainstorm three new content topics and share them below."
One-Word Challenge: Describe your content marketing style in just one word.
💡 Example: "One-Word Challenge: Describe your content marketing style in just one word."
Content Swap: Pair up and guest post for each other this month. Comment below to join.
💡 Example: "Content Swap: Pair up and guest post for each other this month. Comment below to join."
Headline Hustle: Rewrite a headline from your last post using a power word. Share it.
💡 Example: "Headline Hustle: Rewrite a headline from your last post using a power word. Share it."
Motivation Monday: Share a quote that inspires your content creation.
💡 Example: "Motivation Monday: Share a quote that inspires your content creation."
Analytics Dive: Post one insight from your content analytics this week.
💡 Example: "Analytics Dive: Post one insight from your content analytics this week."
Challenge: Try a new content format (video, carousel, thread) and share your results.
💡 Example: "Challenge: Try a new content format and share your results."
Resource Roundup: Share a free tool or resource you use for content marketing.
💡 Example: "Resource Roundup: Share a free tool or resource you use for content marketing."
Before and After: Show how you improved a piece of content. Post both versions.
💡 Example: "Before and After: Show how you improved a piece of content. Post both versions."
Question Quest: Ask the community one burning content marketing question.
💡 Example: "Question Quest: Ask the community one burning content marketing question."
Streak Challenge: Publish content daily for a week. Who's in? Share your progress.
💡 Example: "Streak Challenge: Publish content daily for a week. Who's in? Share your progress."
Content Teardown: Volunteer your post for group feedback. Comment YES if you are willing.
💡 Example: "Content Teardown: Volunteer your post for group feedback. Comment YES if you are willing."
Emoji Challenge: Summarize your last blog post using only three emojis.
💡 Example: "Emoji Challenge: Summarize your last blog post using only three emojis."
Challenge: Share the top mistake you made in content marketing and how you fixed it.
💡 Example: "Challenge: Share the top mistake you made in content marketing and how you fixed it."
Caption This: Post an image and challenge members to write the best content-related caption.
💡 Example: "Caption This: Post an image and challenge members to write the best content-related caption."
Repurpose Race: Take old content and turn it into a new format. Share your before and after.
💡 Example: "Repurpose Race: Take old content and turn it into a new format. Share your before and after."
Two Truths and a Lie: Share two real content wins and one fake. Let others guess.
💡 Example: "Two Truths and a Lie: Share two real content wins and one fake. Let others guess."
Share your go-to headline formula and an example headline.
💡 Example: "Share your go-to headline formula and an example headline."
Challenge: Publish a LinkedIn post today and link it here for feedback.
💡 Example: "Challenge: Publish a LinkedIn post today and link it here for feedback."
Content Calendar Sprint: Plan next week's content and share your schedule screenshot.
💡 Example: "Content Calendar Sprint: Plan next week's content and share your schedule screenshot."
GIF Reaction: Reply to this post with a GIF that sums up your week in content marketing.
💡 Example: "GIF Reaction: Reply to this post with a GIF that sums up your week in content marketing."
Share the best-performing content you posted last month and why you think it worked.
💡 Example: "Share the best-performing content you posted last month and why you think it worked."
Content Jam: Collaborate on a group blog post. Sign up to join the writing team.
💡 Example: "Content Jam: Collaborate on a group blog post. Sign up to join the writing team."
Quick Poll: Which content platform drives you the most engagement?
💡 Example: "Quick Poll: Which content platform drives you the most engagement?"
Challenge: Write a post using only 100 words. Share your link below.
💡 Example: "Challenge: Write a post using only 100 words. Share your link below."
Content Myth Busting: Name a content marketing myth and bust it with facts.
💡 Example: "Content Myth Busting: Name a content marketing myth and bust it with facts."
Reverse Challenge: Ask for advice on a content challenge you are currently facing.
💡 Example: "Reverse Challenge: Ask for advice on a content challenge you are currently facing."
Weekly Theme: This week, focus on storytelling. Share your best tip or example.
💡 Example: "Weekly Theme: This week, focus on storytelling. Share your best tip or example."
Show us your content workspace. Snap a photo and post it here.
💡 Example: "Show us your content workspace. Snap a photo and post it here."
Challenge: Republish your best evergreen post and share the updated link.
💡 Example: "Challenge: Republish your best evergreen post and share the updated link."
Flash Fiction: Write a marketing story in 50 words or less. Share in the comments.
💡 Example: "Flash Fiction: Write a marketing story in 50 words or less. Share in the comments."
Challenge: Share a content marketing podcast episode that inspired you recently.
💡 Example: "Challenge: Share a content marketing podcast episode that inspired you recently."
Content Audit: Review your homepage and share one improvement you made today.
💡 Example: "Content Audit: Review your homepage and share one improvement you made today."
Share a content marketing book that changed your approach.
💡 Example: "Share a content marketing book that changed your approach."
Video Challenge: Record a 1-minute tip for other content marketers. Post your video below.
💡 Example: "Video Challenge: Record a 1-minute tip for other content marketers. Post your video below."
Share your go-to method for overcoming writer's block in content marketing.
💡 Example: "Share your go-to method for overcoming writer's block in content marketing."
Content Bingo: Mark off five content tasks you completed this week and post your board.
💡 Example: "Content Bingo: Mark off five content tasks you completed this week and post your board."
Pick a challenge template that suits your community's interests and current goals. Announce the challenge with clear instructions, a start and end date, and any rewards or recognition you plan to offer. Encourage everyone to share their progress or results in the comments, and interact with their posts to keep momentum high. Consider using a dedicated hashtag or thread to track entries. After the challenge ends, share highlights and thank participants to reinforce positive behavior.
For all platforms, use pinned posts or announcement features to highlight your challenge. Encourage sharing across formats like images, stories, or short videos depending on member preferences. Use community tags or hashtags to track participation, and make sure to follow up with shoutouts or rewards no matter where entries are posted.
You can adapt the templates by framing challenges around content audits, such as 'Share a before-and-after of your latest content audit' or 'Post your biggest audit win this month.' This invites members to showcase their SEO improvements, technical fixes, or ROI metrics, fostering knowledge exchange specific to the content marketing workflow.
Leverage templates like 'Collaborative Planning' or 'Brainstorming Challenge' to prompt members to co-create a content calendar. Ask them to contribute topic ideas, timing suggestions, or distribution channels, using industry terms like 'pillar content,' 'content clusters,' or 'distribution cadence' to guide discussions.
Modify templates to create challenges such as 'Repurpose Rally,' where participants take a long-form blog post and share how they'd convert it into a video, infographic, or social snippet. Encourage members to discuss tactics like 'atomization' and cross-channel optimization, which are key in content marketing.
Use the templates to set up a 'CTA Remix Challenge,' asking members to write or improve calls-to-action for TOFU, MOFU, and BOFU content. Provide examples and encourage feedback focusing on conversion rates, lead magnets, or value propositions—core concepts in content marketing.
Design challenges such as 'Overcome Writer’s Block' or 'Refresh an Old Post,' encouraging members to share prompts, ideation techniques, or tools they use (like content briefs or editorial planning software). This directly addresses industry challenges and fosters a supportive, solutions-focused environment.
Absolutely. Adapt templates to create challenges like 'Metrics Monday' or 'KPI Show-and-Tell,' prompting members to share recent analytics wins, discuss A/B test results, or compare engagement rates from different channels. This helps members learn data-driven content marketing strategies from real-world examples.
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