This or That Post Ideas to Boost Business Development Community Engagement

Need a quick way to spark conversations in your business development community? This or That prompts make it easy to get members talking and sharing without the pressure of deep discussions. Use these playful questions to break the ice and keep engagement high.

Business Development 42 Templates

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Why This Works

This or That prompts are effective because they lower the barrier to participation. Members do not need to craft long responses or have deep expertise to join in, making it easier for everyone to engage. Rapid, low-stakes choices are fun and give people a chance to share their personalities or preferences.

In business development communities, this approach helps foster camaraderie and builds rapport. By focusing on relatable topics, these prompts encourage even quieter members to interact. Plus, the format naturally invites follow-up discussion as members compare their choices and reasons.

42 Ready-to-Use Templates

1

Coffee chats or formal meetings - which do you prefer for networking?

๐Ÿ’ก Example: "Coffee chats or formal meetings - which do you prefer for networking?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #networking #preferences #casual
2

Elevator pitch or detailed presentation - what is your go-to?

๐Ÿ’ก Example: "Elevator pitch or detailed presentation - what is your go-to?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Irregular #pitching #style #business
3

Cold emails or warm introductions - which works better for you?

๐Ÿ’ก Example: "Cold emails or warm introductions - which works better for you?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #outreach #prospecting #methods
4

Video calls or phone calls - which do you prefer for deal-making?

๐Ÿ’ก Example: "Video calls or phone calls - which do you prefer for deal-making?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #communication #technology #preferences
5

LinkedIn or in-person events - where do you network most?

๐Ÿ’ก Example: "LinkedIn or in-person events - where do you network most?"

๐Ÿ”ด High Engagement Barrier ๐Ÿ‘ค Frequent #networking #platforms #events
6

Morning meetings or afternoon sessions - when are you at your best?

๐Ÿ’ก Example: "Morning meetings or afternoon sessions - when are you at your best?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #scheduling #productivity #habits
7

Group brainstorms or solo planning - what is your style?

๐Ÿ’ก Example: "Group brainstorms or solo planning - what is your style?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #collaboration #workstyle #teamwork
8

Short-term wins or long-term partnerships - which excites you more?

๐Ÿ’ก Example: "Short-term wins or long-term partnerships - which excites you more?"

๐Ÿ”ด High Engagement Barrier ๐Ÿ‘ค Frequent #goals #strategy #motivation
9

Face-to-face or remote collaboration - what is your preference?

๐Ÿ’ก Example: "Face-to-face or remote collaboration - what is your preference?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #collaboration #remote #preferences
10

New client acquisition or upselling existing clients - which do you enjoy more?

๐Ÿ’ก Example: "New client acquisition or upselling existing clients - which do you enjoy more?"

๐Ÿ”ด High Engagement Barrier ๐Ÿ‘ค Top #sales #clients #growth
11

Quick calls or detailed emails - which do you prefer for follow-ups?

๐Ÿ’ก Example: "Quick calls or detailed emails - which do you prefer for follow-ups?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #followup #communication #preferences
12

Spreadsheets or CRM tools - which is your go-to for tracking deals?

๐Ÿ’ก Example: "Spreadsheets or CRM tools - which is your go-to for tracking deals?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #tools #organization #tech
13

Attending conferences or hosting webinars - which do you prefer?

๐Ÿ’ก Example: "Attending conferences or hosting webinars - which do you prefer?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Frequent #events #learning #preferences
14

Big clients or many small clients - which is your business style?

๐Ÿ’ก Example: "Big clients or many small clients - which is your business style?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #clients #strategy #business
15

Structured agendas or open discussions - which meeting style do you prefer?

๐Ÿ’ก Example: "Structured agendas or open discussions - which meeting style do you prefer?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #meetings #structure #teamwork
16

Working in sprints or steady progress - what fits your workflow?

๐Ÿ’ก Example: "Working in sprints or steady progress - what fits your workflow?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Irregular #productivity #workflow #habits
17

Client calls or internal strategy - where do you spend more time?

๐Ÿ’ก Example: "Client calls or internal strategy - where do you spend more time?"

๐ŸŸข Low Engagement Barrier ๐Ÿ‘ค Average #priorities #time #work
18

Business podcasts or books - which do you turn to for inspiration?

๐Ÿ’ก Example: "Business podcasts or books - which do you turn to for inspiration?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #learning #resources #motivation
19

Trying new tools or sticking to what works - which describes you?

๐Ÿ’ก Example: "Trying new tools or sticking to what works - which describes you?"

๐ŸŸข Low Engagement Barrier ๐Ÿ‘ค Lurker #innovation #habits #tech
20

One-on-one meetings or group sessions - which do you prefer?

๐Ÿ’ก Example: "One-on-one meetings or group sessions - which do you prefer?"

๐ŸŸข Low Engagement Barrier ๐Ÿ‘ค Average #meetings #preference #collaboration
21

Following up by email or by phone - which is your usual move?

๐Ÿ’ก Example: "Following up by email or by phone - which is your usual move?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Irregular #followup #communication #style
22

Building new partnerships or strengthening old ones - what is your focus?

๐Ÿ’ก Example: "Building new partnerships or strengthening old ones - what is your focus?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Frequent #partnerships #strategy #relationships
23

Client lunches or client calls - what is your style?

๐Ÿ’ก Example: "Client lunches or client calls - what is your style?"

๐ŸŸข Low Engagement Barrier ๐Ÿ‘ค Lurker #clients #meetings #preferences
24

Weekly check-ins or monthly updates - which do you prefer for team progress?

๐Ÿ’ก Example: "Weekly check-ins or monthly updates - which do you prefer for team progress?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #teamwork #updates #frequency
25

Quick wins or major milestones - what motivates you more?

๐Ÿ’ก Example: "Quick wins or major milestones - what motivates you more?"

๐Ÿ”ด High Engagement Barrier ๐Ÿ‘ค Top #motivation #strategy #goals
26

Early mornings or late nights - when do you do your best work?

๐Ÿ’ก Example: "Early mornings or late nights - when do you do your best work?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #productivity #habits #workstyle
27

Outbound sales or inbound marketing - which is your focus?

๐Ÿ’ก Example: "Outbound sales or inbound marketing - which is your focus?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Frequent #sales #marketing #strategy
28

Data-driven decisions or gut feeling - which guides you?

๐Ÿ’ก Example: "Data-driven decisions or gut feeling - which guides you?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #decision-making #strategy #style
29

Face-to-face coffee meetings or virtual catch-ups - which do you prefer?

๐Ÿ’ก Example: "Face-to-face coffee meetings or virtual catch-ups - which do you prefer?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Irregular #networking #meetings #preferences
30

Templates or custom emails - what is your outreach style?

๐Ÿ’ก Example: "Templates or custom emails - what is your outreach style?"

๐ŸŸข Low Engagement Barrier ๐Ÿ‘ค Lurker #outreach #email #style
31

Networking lunches or afterwork mixers - which do you pick?

๐Ÿ’ก Example: "Networking lunches or afterwork mixers - which do you pick?"

๐Ÿ”ด High Engagement Barrier ๐Ÿ‘ค Frequent #networking #events #preferences
32

Building rapport or closing deals - which do you enjoy more?

๐Ÿ’ก Example: "Building rapport or closing deals - which do you enjoy more?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #sales #relationships #preferences
33

Collaborative tools or classic emails - how do you communicate with your team?

๐Ÿ’ก Example: "Collaborative tools or classic emails - how do you communicate with your team?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #tools #communication #teamwork
34

Quarterly goal setting or ongoing check-ins - what works best for you?

๐Ÿ’ก Example: "Quarterly goal setting or ongoing check-ins - what works best for you?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #goals #planning #strategy
35

Personal brand building or company branding - which gets more attention?

๐Ÿ’ก Example: "Personal brand building or company branding - which gets more attention?"

๐Ÿ”ด High Engagement Barrier ๐Ÿ‘ค Top #branding #strategy #focus
36

Referrals or cold outreach - where do most of your leads come from?

๐Ÿ’ก Example: "Referrals or cold outreach - where do most of your leads come from?"

๐Ÿ”ด High Engagement Barrier ๐Ÿ‘ค Frequent #leads #prospecting #sources
37

Weekly planning or daily to-dos - which keeps you organized?

๐Ÿ’ก Example: "Weekly planning or daily to-dos - which keeps you organized?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #organization #planning #productivity
38

Work from home or office life - which do you prefer?

๐Ÿ’ก Example: "Work from home or office life - which do you prefer?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #workplace #preferences #culture
39

Learning by doing or learning by reading - what is your style?

๐Ÿ’ก Example: "Learning by doing or learning by reading - what is your style?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Irregular #learning #style #growth
40

Fast follow-ups or thoughtful responses - what is your approach?

๐Ÿ’ก Example: "Fast follow-ups or thoughtful responses - what is your approach?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #communication #followup #style
41

Client-facing work or behind-the-scenes planning - which do you enjoy more?

๐Ÿ’ก Example: "Client-facing work or behind-the-scenes planning - which do you enjoy more?"

๐ŸŸก Medium Engagement Barrier ๐Ÿ‘ค Average #roles #preferences #work
42

Sales targets or relationship goals - what drives you?

๐Ÿ’ก Example: "Sales targets or relationship goals - what drives you?"

๐Ÿ”ด High Engagement Barrier ๐Ÿ‘ค Top #motivation #sales #goals

How to Use These Templates

To use these templates, simply copy and post any prompt to your community platform. Pin a This or That prompt at the top of your feed, schedule them as recurring weekly posts, or use them to kick off meetings or threads. Encourage members to share not just their pick but also a quick reason why, to deepen engagement. Rotate through the list regularly to keep things fresh.

Best Practices

  • Keep the choices light, relevant, and business-friendly.
  • Rotate topics to appeal to different interests and roles.
  • Encourage brief explanations to spark conversation.
  • Respond to member answers to keep the thread lively.
  • Avoid any topics that could be polarizing or too personal.

All Platforms Tips

This or That prompts work on all platforms. For forums and Slack, use threads to gather responses. On LinkedIn or Facebook, use post comments. In chat apps like Discord or Teams, pin the prompt or add a fun emoji poll. Always use clear, simple language so members instantly get the idea.

Frequently Asked Questions

How can I create effective This or That posts focused on lead generation strategies, such as 'Cold Calling vs. Social Selling'?

To engage your business development community, frame This or That posts around relevant lead generation techniques like 'Cold Calling vs. Social Selling.' Use scenario-based prompts, ask members to share success stories, and encourage debate on which method yields higher quality leads for different industries. This approach leverages industry experience and sparks actionable discussions.

What are some examples of Business Development-specific This or That topics, like 'Inbound vs. Outbound Sales,' that drive meaningful conversation?

Great examples include 'Inbound vs. Outbound Sales,' 'Account-Based Marketing vs. Mass Outreach,' 'Sales Qualified Leads (SQL) vs. Marketing Qualified Leads (MQL),' and 'CRM Automation vs. Manual Follow-up.' These topics resonate with common dilemmas faced by business development professionals and can prompt members to share data, strategies, and perspectives tailored to their niche.

Should I use This or That posts to compare emerging BD tools, such as 'LinkedIn Sales Navigator vs. Apollo.io,' and how can I ensure relevance for my audience?

Absolutely. Comparing tools like 'LinkedIn Sales Navigator vs. Apollo.io' in This or That posts helps members evaluate real-world solutions. To ensure relevance, specify use cases (e.g., prospecting, pipeline management) and ask members to share their experiences, challenges, and outcomes. This fosters knowledge sharing around current BD technology trends.

How do I address differing pipelines and deal cycles in This or That posts, such as 'Short-Term Wins vs. Long-Term Relationship Building'?

When posting comparisons like 'Short-Term Wins vs. Long-Term Relationship Building,' contextualize the question for varying pipeline structures (e.g., SaaS vs. enterprise sales). Encourage members to discuss which approach aligns with their sales targets, deal values, and client retention goals. Highlighting these nuances sparks deeper dialogue around BD strategy.

Can This or That posts help uncover pain points in prospecting, such as 'Email Outreach vs. Networking Events'? How should I frame these for maximum insight?

Yes, This or That posts like 'Email Outreach vs. Networking Events' can reveal prospecting challenges unique to your community. Frame the post with prompts asking members to share ROI, obstacles faced (e.g., spam filters, event fatigue), and industry-specific tips. This approach uncovers actionable pain points and collective solutions.

What metrics or KPIs should I reference in This or That posts to make them more actionable for business development professionals?

Reference metrics such as conversion rates, lead response time, customer acquisition cost (CAC), and sales cycle length in your This or That posts. For example: 'Higher Conversion Rate: Warm Referrals vs. Cold Leads?' Including KPIs grounds the discussion in measurable outcomes, making posts more valuable for members focused on performance optimization.

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