Beauty Community This or That: Complete Template Library

Struggling to spark lively conversations in your beauty community? This or That posts are a simple, fun way to get members chatting and sharing their preferences. Use these templates to turn even your quietest group into an active hub of lighthearted engagement.

Beauty 42 Templates

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Why This Works

This or That content taps into the human love of quick decisions and low-stakes opinions. By presenting two relatable options, you invite instant participation without overthinking or pressure. This makes it easy for everyone, from lurkers to super fans, to jump in.

Beauty topics are naturally engaging and personal, so This or That questions let members share their tastes in a playful, non-judgmental way. These prompts create a positive feedback loop: as more people comment, others feel encouraged to join, building a sense of community and belonging. The relaxed tone also fosters connection and reveals trends, which helps leaders learn more about their members.

42 Ready-to-Use Templates

1

Matte or dewy finish - which do you prefer for your everyday look?

💡 Example: "Matte or dewy finish - which do you prefer for your everyday look?"

🟡 Medium Engagement Barrier 👤 Average #makeup #preferences
2

Red lipstick or nude lips - which one wins your heart?

💡 Example: "Red lipstick or nude lips - which one wins your heart?"

🟡 Medium Engagement Barrier 👤 Irregular #makeup #lips
3

Sheet mask or clay mask - what's your go-to for self-care nights?

💡 Example: "Sheet mask or clay mask - what's your go-to for self-care nights?"

🟡 Medium Engagement Barrier 👤 Average #skincare #selfcare
4

Bold brows or natural brows - which trend do you love more?

💡 Example: "Bold brows or natural brows - which trend do you love more?"

🟡 Medium Engagement Barrier 👤 Frequent #brows #trends
5

Long hair or short hair - what suits your style best?

💡 Example: "Long hair or short hair - what suits your style best?"

🟡 Medium Engagement Barrier 👤 Irregular #hair #style
6

Morning skincare or nighttime skincare - which feels more important to you?

💡 Example: "Morning skincare or nighttime skincare - which feels more important to you?"

🟡 Medium Engagement Barrier 👤 Average #skincare #routine
7

Glossy lips or matte lips - pick your favorite finish!

💡 Example: "Glossy lips or matte lips - pick your favorite finish!"

🟡 Medium Engagement Barrier 👤 Frequent #lips #makeup
8

Neutral eyeshadow or colorful eyeshadow - which do you wear more?

💡 Example: "Neutral eyeshadow or colorful eyeshadow - which do you wear more?"

🟡 Medium Engagement Barrier 👤 Average #eyes #makeup
9

Gel nails or classic polish - what do you prefer and why?

💡 Example: "Gel nails or classic polish - what do you prefer and why?"

🟡 Medium Engagement Barrier 👤 Frequent #nails #preferences
10

Sunscreen every day or only on sunny days - what is your habit?

💡 Example: "Sunscreen every day or only on sunny days - what is your habit?"

🔴 High Engagement Barrier 👤 Top #skincare #habits
11

Clean beauty or high-performance products - what matters more to you?

💡 Example: "Clean beauty or high-performance products - what matters more to you?"

🟡 Medium Engagement Barrier 👤 Average #values #products
12

DIY face masks or buying from the store - which do you usually pick?

💡 Example: "DIY face masks or buying from the store - which do you usually pick?"

🟡 Medium Engagement Barrier 👤 Irregular #skincare #DIY
13

Mascara or eyeliner - if you could only choose one?

💡 Example: "Mascara or eyeliner - if you could only choose one?"

🔴 High Engagement Barrier 👤 Top #makeup #essentials
14

Face wash or micellar water - which cleanser do you reach for first?

💡 Example: "Face wash or micellar water - which cleanser do you reach for first?"

🟡 Medium Engagement Barrier 👤 Average #skincare #cleansing
15

Powder blush or cream blush - which formula do you love more?

💡 Example: "Powder blush or cream blush - which formula do you love more?"

🟡 Medium Engagement Barrier 👤 Frequent #makeup #cheeks
16

Full coverage or light coverage foundation - what is your go-to?

💡 Example: "Full coverage or light coverage foundation - what is your go-to?"

🟡 Medium Engagement Barrier 👤 Average #foundation #makeup
17

Pastel nails or bold nails - which look are you rocking lately?

💡 Example: "Pastel nails or bold nails - which look are you rocking lately?"

🟡 Medium Engagement Barrier 👤 Frequent #nails #trends
18

Blowout or air-dry - how do you usually style your hair?

💡 Example: "Blowout or air-dry - how do you usually style your hair?"

🟡 Medium Engagement Barrier 👤 Average #hair #styling
19

Face mist or setting spray - which one is always in your bag?

💡 Example: "Face mist or setting spray - which one is always in your bag?"

🟡 Medium Engagement Barrier 👤 Frequent #skincare #makeup
20

Natural makeup or glam makeup - which are you wearing today?

💡 Example: "Natural makeup or glam makeup - which are you wearing today?"

🟡 Medium Engagement Barrier 👤 Average #makeup #style
21

Curls or straight hair - what is your go-to look?

💡 Example: "Curls or straight hair - what is your go-to look?"

🟡 Medium Engagement Barrier 👤 Irregular #hair #preferences
22

Brown mascara or black mascara - which do you keep stocked?

💡 Example: "Brown mascara or black mascara - which do you keep stocked?"

🟢 Low Engagement Barrier 👤 Lurker #makeup #eyes
23

Bubble baths or quick showers - how do you unwind?

💡 Example: "Bubble baths or quick showers - how do you unwind?"

🟡 Medium Engagement Barrier 👤 Irregular #selfcare #relax
24

Classic French mani or nail art - which would you book at the salon?

💡 Example: "Classic French mani or nail art - which would you book at the salon?"

🟡 Medium Engagement Barrier 👤 Frequent #nails #style
25

Perfume or body mist - which scent do you reach for each day?

💡 Example: "Perfume or body mist - which scent do you reach for each day?"

🟢 Low Engagement Barrier 👤 Lurker #fragrance #habits
26

Lip balm or lip gloss - which is always in your pocket?

💡 Example: "Lip balm or lip gloss - which is always in your pocket?"

🟡 Medium Engagement Barrier 👤 Average #lips #essentials
27

Exfoliating scrubs or chemical exfoliants - what works best for you?

💡 Example: "Exfoliating scrubs or chemical exfoliants - what works best for you?"

🟡 Medium Engagement Barrier 👤 Average #skincare #exfoliation
28

Overlined lips or natural lip line - which do you prefer?

💡 Example: "Overlined lips or natural lip line - which do you prefer?"

🟢 Low Engagement Barrier 👤 Lurker #lips #style
29

Bronzer or highlighter - which step can you not skip?

💡 Example: "Bronzer or highlighter - which step can you not skip?"

🟡 Medium Engagement Barrier 👤 Frequent #makeup #routine
30

DIY hair masks or salon treatments - how do you pamper your hair?

💡 Example: "DIY hair masks or salon treatments - how do you pamper your hair?"

🟡 Medium Engagement Barrier 👤 Average #hair #selfcare
31

Toner or essence - which one is your skincare must-have?

💡 Example: "Toner or essence - which one is your skincare must-have?"

🟡 Medium Engagement Barrier 👤 Frequent #skincare #routine
32

False lashes or mascara only - how do you enhance your eyes?

💡 Example: "False lashes or mascara only - how do you enhance your eyes?"

🟡 Medium Engagement Barrier 👤 Average #eyes #makeup
33

French braid or ponytail - what's your favorite quick hairstyle?

💡 Example: "French braid or ponytail - what's your favorite quick hairstyle?"

🟢 Low Engagement Barrier 👤 Lurker #hair #easy
34

Spa day at home or spa day out - which do you dream of more?

💡 Example: "Spa day at home or spa day out - which do you dream of more?"

🟡 Medium Engagement Barrier 👤 Irregular #selfcare #dream
35

Bright lip or bold eye - which statement do you love to make?

💡 Example: "Bright lip or bold eye - which statement do you love to make?"

🟡 Medium Engagement Barrier 👤 Frequent #makeup #statement
36

Face oils or moisturizers - which do you reach for in winter?

💡 Example: "Face oils or moisturizers - which do you reach for in winter?"

🟡 Medium Engagement Barrier 👤 Average #skincare #seasonal
37

Serum or ampoule - which step do you never skip?

💡 Example: "Serum or ampoule - which step do you never skip?"

🟢 Low Engagement Barrier 👤 Lurker #skincare #routine
38

Makeup brushes or sponges - what is your preference for blending?

💡 Example: "Makeup brushes or sponges - what is your preference for blending?"

🟡 Medium Engagement Barrier 👤 Average #makeup #tools
39

Hair accessories or statement earrings - which do you love to wear more?

💡 Example: "Hair accessories or statement earrings - which do you love to wear more?"

🟡 Medium Engagement Barrier 👤 Irregular #style #accessories
40

Spa music or podcasts - what do you listen to during your beauty routines?

💡 Example: "Spa music or podcasts - what do you listen to during your beauty routines?"

🟡 Medium Engagement Barrier 👤 Average #routine #audio
41

Travel-sized or full-sized products - which do you buy more often?

💡 Example: "Travel-sized or full-sized products - which do you buy more often?"

🟢 Low Engagement Barrier 👤 Lurker #products #shopping
42

Sheet mask selfie or no selfie - do you share your beauty moments online?

💡 Example: "Sheet mask selfie or no selfie - do you share your beauty moments online?"

🟡 Medium Engagement Barrier 👤 Frequent #skincare #social

How to Use These Templates

To use these templates, simply copy and paste your favorite prompt into your community platform of choice. Add a relevant emoji or image for extra flair. Post consistently, such as weekly or bi-weekly, to keep participation steady. Respond to answers to encourage more sharing and show appreciation for member input. You can also use results as inspiration for deeper discussions or future content ideas.

Best Practices

  • Keep choices simple and relatable for your audience
  • Encourage members to share why they chose their answer
  • Rotate topics to cover skincare, makeup, hair, and trends
  • Stay positive and avoid controversial comparisons
  • Use visuals or emojis to make posts more eye-catching

All Platforms Tips

These This or That templates work great on all platforms. On forums and Facebook groups, post as text with a poll or comments. On Instagram, use Stories' poll stickers or ask in captions. On Discord or Slack, pin your post for visibility and encourage emoji reactions. Tailor your posting style to fit each platform's vibe, but keep the question clear and easy to answer.

Frequently Asked Questions

How often should I post This or That prompts in my beauty community?

Aim for once a week or bi-weekly to keep engagement steady without overwhelming members.

What is the best way to encourage members to answer?

Tag a few active members, reply to early comments, and occasionally ask why they chose their answer.

Can I use images or polls with these templates?

Absolutely! Images and polls make posts more interactive and visually appealing, especially on social platforms.

Are there topics I should avoid?

Avoid divisive, controversial, or overly personal topics. Stick to fun, light, and inclusive beauty subjects.

How can I use members' answers for future content?

Track popular choices to inform tutorials, reviews, or deeper discussions that match community interests.

Do I need to moderate This or That posts?

Light moderation is helpful. Step in if discussions go off-topic or become negative, but most responses are positive.

Can I adapt these templates for brand or product promotion?

Yes, you can swap in your products as options, but keep the tone playful and avoid sounding too salesy.

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