The long-term aspirational goal for what the community aims to become and achieve.
Related Terms
Community Brand
The unique identity and personality of the community, including its voice, visual elements, and positioning.
Learn more →Community Goals
Specific, measurable objectives that guide community development and define success for both members and organization.
Learn more →Community Leadership
The practice of guiding and developing the community through strategic decision-making and member empowerment.
Learn more →Community Strategy
Overall plan for building, growing, and maintaining a community, including goals, target audience, value proposition, …
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