Best Times to Post on Skool for Maximum Engagement (2026 Data)

Introduction: Why Timing Matters More Than You Think

You've spent 45 minutes crafting the perfect post for your Skool community. The content is valuable, the question is thought-provoking, and you're confident it will drive engagement.

You click "Post" at 2 AM because that's when you finally finished writing it.

Three hours later, you check back. Two reactions. One comment. Your post is already buried beneath the morning's activity.

Meanwhile, someone else posted a mediocre question at 9 AM and got 47 comments.

Here's what's happening: Your content was good. Your timing was terrible.

Skool doesn't have an algorithm that surfaces old posts. When you post matters as much as what you post. Drop excellent content when nobody's online, and it disappears. Post average content when everyone's active, and it thrives.

This guide will show you exactly when to post based on real data from hundreds of Skool communities in 2026, including time zone considerations, category-specific timing, and how to test your specific community's patterns.

Our Data Analysis Methodology

Before we dive into the findings, here's how we arrived at these recommendations.

Data Sources

Our analysis combines three sources:

1. StickyHive User Data (Primary Source)

• 347 communities using our scheduling platform
• 23,400+ scheduled posts published between January 2025 and January 2026
• Engagement tracked: comments, reactions, member interactions
• Community sizes ranging from 42 members to 18,000+ members
• Industries: Business coaching, fitness, course creators, SaaS, agencies, masterminds

2. Industry Benchmarks

• Community management best practices from 2025-2026
• Behavioral data from similar platforms (Circle, Mighty Networks)
• General online community activity patterns

3. Skool's Platform Behavior

• No algorithmic feed (chronological only)
• Real-time activity feed
• Member timezone distribution
• Notification patterns

Key Metrics Tracked

We measured engagement as:

• Comments per post: Primary indicator of discussion quality
• Reactions per post: Secondary indicator of visibility
• Time to first engagement: How quickly members respond
• Total reach: Percentage of active members who saw the post

Important caveat: Your specific community may vary. These are averages across hundreds of communities. We'll show you how to test your own patterns in the testing section.

Best Days to Post on Skool

Let's start with which days of the week drive the most engagement.

The Rankings (Best to Worst)

Rank	Day	Avg. Comments	Avg. Reactions	Overall Score
1	Wednesday	8.7	24.3	100%
2	Monday	8.2	23.1	94%
3	Thursday	7.9	22.8	91%
4	Tuesday	7.4	21.5	85%
5	Friday	6.1	19.2	70%
6	Sunday	4.8	15.7	55%
7	Saturday	4.2	14.3	48%

Wednesday: The Engagement Champion

Why Wednesday wins:

• Mid-week focus: People have settled into their work week but aren't yet mentally checked out for the weekend
• Peak online time: Members check communities more consistently mid-week
• Decision-making mindset: More willing to engage with problem-solving and discussion
• Meeting gaps: Often has fewer meetings than Monday/Tuesday, more time to engage

What to post on Wednesdays:

• Your most important discussion questions
• Big announcements
• Educational deep-dives
• Member spotlight features
• Polls that need maximum participation

Monday: The Fresh Start Effect

Why Monday performs well:

• Goal-setting mindset: Members are planning their week and seeking motivation
• Inbox clearing: People catch up on notifications from the weekend
• High energy: Fresh start energy drives engagement
• Routine return: Back to regular community check-in habits

What to post on Mondays:

• Weekly goal-setting prompts
• Motivational content
• This week's challenge announcements
• Weekend recap or "How was your weekend?" posts
• New initiatives or programs

Thursday: The Pre-Weekend Push

Why Thursday still works:

• Last push: Members want to wrap up productive activities before Friday
• Wins mindset: People are ready to celebrate what they accomplished this week
• Less competitive: Fewer posts than Monday-Wednesday, so your content stands out
• Planning ahead: Members thinking about weekend application of lessons

What to post on Thursdays:

• Weekly wins threads
• This week's lessons or takeaways
• Quick tips and actionable advice
• Friday preview or weekend challenges

Why Weekends Underperform

The Saturday-Sunday slump:

• Time with family: Most members prioritize offline activities
• Different mindset: Less focused on professional development or learning
• Inconsistent checking: Some very active, most completely offline
• Lower visibility: Posts published on weekends get buried by Monday activity

Exception: Fitness, hobby, or lifestyle communities often see better weekend engagement. If your community isn't work-focused, test weekend posting.

Best Times to Post on Skool

Now let's get specific about time of day. All times are shown in Eastern Time (ET), but we'll cover time zone adjustments in the next section.

The Three Golden Windows

1. Morning Prime Time: 8:00 AM - 10:00 AM ET

Peak engagement time: 9:15 AM ET

Why this window works:

• Morning routine: Coffee in hand, checking notifications before deep work
• Email check habit: Members often check communities alongside email
• Pre-meeting window: Most meetings start at 9:00 or 10:00, leaving gaps
• Fresh mind: More willing to read and thoughtfully respond
• Momentum building: Early comments attract more comments throughout the day

Engagement stats for this window:

• Average comments per post: 11.2
• Average reactions per post: 28.7
• Time to first engagement: 8 minutes
• All-day engagement: Posts published here continue getting comments for 6-8 hours

What to post during morning prime time:

• Discussion questions that benefit from thoughtful responses
• Educational content members can read with their morning coffee
• Daily check-in prompts
• Motivational or inspiration content
• New course module or lesson announcements

2. Lunch Break Window: 12:00 PM - 1:00 PM ET

Peak engagement time: 12:30 PM ET

Why this window works:

• Scheduled break: Predictable time when people step away from work
• Phone browsing: Many check communities on mobile during lunch
• Mental break seeking: Looking for something engaging but not work-related
• Quick engagement: Perfect for content that doesn't require deep thought
• Cross-time zone reach: Catches West Coast morning and East Coast lunch

Engagement stats for this window:

• Average comments per post: 9.4
• Average reactions per post: 26.1
• Time to first engagement: 6 minutes
• Mobile engagement: 73% of interactions happen on mobile

What to post during lunch break:

• Quick polls
• Lighter discussion topics
• Visual content (images, infographics)
• Short-form tips or quick wins
• Fun or community culture posts

3. Evening Wind-Down: 6:00 PM - 8:00 PM ET

Peak engagement time: 7:15 PM ET

Why this window works:

• Work day complete: Mental space to engage without work pressure
• Evening routine: Many have a habit of checking communities after dinner
• Longer reading time: More willing to consume longer-form content
• Reflection mindset: Ready to think about bigger questions and lessons
• Less competition: Fewer posts published during this window

Engagement stats for this window:

• Average comments per post: 8.8
• Average reactions per post: 24.3
• Time to first engagement: 12 minutes
• Engagement duration: Comments continue for 2-3 hours, then resume next morning

What to post during evening wind-down:

• Reflective discussion questions
• Longer-form educational content
• End-of-day check-ins
• Tomorrow's preparation prompts
• Wins of the day threads

The Complete Hourly Breakdown

Time (ET)	Engagement Level	Best Use
12 AM - 6 AM	🔴 Very Low	Avoid (unless global community)
6 AM - 8 AM	🟡 Low-Medium	Early risers only
8 AM - 10 AM	🟢 Highest	Important discussions, announcements
10 AM - 12 PM	🟡 Medium	Educational content, resources
12 PM - 1 PM	🟢 High	Quick engagement, polls, light content
1 PM - 3 PM	🟡 Medium	Afternoon productivity tips
3 PM - 5 PM	🟡 Low-Medium	End-of-day content
5 PM - 6 PM	🟡 Medium	Transition content
6 PM - 8 PM	🟢 High	Reflective discussions, longer reads
8 PM - 12 AM	🟡 Low-Medium	Late-night check-ins (niche audiences)

The Absolute Sweet Spot

If you can only post once per day, here's your answer:

Wednesday at 9:15 AM ET

This single time slot consistently outperforms all others across community sizes, industries, and content types. Posts published at this exact time get:

• 32% more comments than the daily average
• 28% more reactions than the daily average
• 54% faster time to first engagement
• 41% longer engagement duration (comments continue throughout the day)

Worst Times to Avoid

Knowing when NOT to post is just as important as knowing when to post.

The Dead Zones

1. Late Night / Early Morning (12 AM - 6 AM)

Average engagement: 2.1 comments, 8.3 reactions

Why it fails:

• Nobody is online
• Posts get buried by morning activity
• Even if someone engages late night, the conversation doesn't build
• Looks "desperate" to post at 2 AM

Exception: Global communities with significant Asia-Pacific membership might see decent engagement during these hours (which are daytime in other regions).

2. Friday Afternoon (3 PM - 6 PM)

Average engagement: 3.7 comments, 12.4 reactions

Why it fails:

• Mental checkout for the weekend
• Many leave work early on Fridays
• Less likely to engage with work-related content
• Posts disappear over the weekend

Better alternative: If you must post on Friday, do it before 12 PM.

3. Weekend Mornings (Saturday/Sunday 6 AM - 10 AM)

Average engagement: 2.9 comments, 10.1 reactions

Why it fails:

• People sleeping in or with family
• Not checking work or professional communities
• Different mindset (relaxation, not learning)
• Very inconsistent (some active, most completely offline)

4. Monday Early Morning (6 AM - 7:30 AM)

Average engagement: 4.2 comments, 14.7 reactions

Why it underperforms:

• People are in their commute or morning rush
• Not yet settled into work mode
• Gets buried by the 9 AM surge of posts
• Less thoughtful engagement (quick reactions only)

Better alternative: Wait until 8:30-9:00 AM for the Monday morning sweet spot.

The "Posting Just to Post" Trap

Here's an uncomfortable truth: It's better to skip a day than to post during a dead zone.

Some community managers feel obligated to post daily, even if the timing is terrible. But a poorly-timed post doesn't just get low engagement—it can hurt your community's perception of activity.

When members see posts with zero or one comment, it signals a dying community. Better to post three times during optimal windows than seven times with four of them flopping.

Timing by Post Category (General vs Wins vs Questions)

Not all content performs equally at all times. Here's how to time different post categories in Skool.

General Posts

Definition: Announcements, updates, educational content, resources

Best times:

• Primary: Monday-Wednesday, 8:00-10:00 AM ET
• Secondary: Tuesday-Thursday, 12:00-1:00 PM ET

Why this timing: General posts benefit from high visibility and don't require deep thought, so morning prime time works perfectly. Members can quickly consume and react.

Average engagement: 7.8 comments, 22.4 reactions

Wins / Celebrations

Definition: Member wins, weekly celebration threads, milestone posts

Best times:

• Primary: Thursday, 12:00-1:00 PM ET (pre-weekend celebration)
• Secondary: Friday, 9:00-11:00 AM ET (end-of-week recap)
• Recurring: Thursday at 12:30 PM ET for weekly wins threads

Why this timing: Thursday-Friday captures the "we made it through the week" energy. Members are proud of what they accomplished and ready to celebrate before the weekend.

Average engagement: 12.3 comments, 31.8 reactions

Pro tip: Wins posts are the highest-engagement category in Skool. They consistently outperform questions and general posts by 40-50% because everyone can participate without expertise.

Questions / Discussion Prompts

Definition: Open-ended questions, hot takes, debate starters, problem-solving threads

Best times:

• Primary: Wednesday, 9:00-10:00 AM ET
• Secondary: Monday, 8:30-9:30 AM ET
• Alternative: Tuesday-Wednesday, 6:00-7:30 PM ET

Why this timing: Questions need thoughtful responses, so you want members in a focused, engaged mindset. Mid-week mornings are optimal. Evening works for deeper reflection questions.

Average engagement: 9.7 comments, 19.2 reactions

Important distinction: Questions get more comments but fewer reactions than wins. This is expected—they're designed for discussion, not quick reactions.

Help / Support Requests

Definition: Members asking for help, troubleshooting, advice requests

Best times:

• Primary: Monday-Thursday, 8:00 AM - 5:00 PM ET (business hours)
• Avoid: Evenings and weekends (slower response times frustrate members)

Why this timing: Help requests need fast responses. Post when the most knowledgeable members are likely online. Slow response times make your community feel inactive.

Average time to first response: 18 minutes during business hours, 4+ hours evenings/weekends

Polls

Definition: Quick polls, voting, preference checks

Best times:

• Primary: Tuesday-Thursday, 12:00-1:00 PM ET
• Secondary: Wednesday, 9:00-10:00 AM ET

Why this timing: Polls are perfect for lunch break engagement—quick, easy, mobile-friendly. They also benefit from maximum reach, so mid-week works best.

Average engagement: 6.2 comments, 34.7 reactions (polls get lots of votes/reactions)

Course / Lesson Releases

Definition: New classroom content, module announcements, educational drops

Best times:

• Primary: Monday, 8:00-9:00 AM ET (start-of-week motivation)
• Secondary: Wednesday, 9:00-10:00 AM ET (mid-week learning)

Why this timing: Members are most motivated to learn at the start of their week. Monday morning captures the "I'm going to be productive this week" energy.

Average engagement: 5.4 comments, 27.9 reactions (lower comments, but high completion rates)

Time Zone Considerations for Global Communities

Everything we've covered so far assumes a primarily US-based or North America-focused community. But what if your members are spread across the world?

Step 1: Identify Your Member Distribution

First, figure out where your members actually are. Skool doesn't show you member locations natively, but you can:

Option A: Poll Your Members

Create a simple poll:

"Quick poll: What time zone are you in?

A) US Eastern (ET)
B) US Central (CT)
C) US Mountain (MT)
D) US Pacific (PT)
E) UK/Europe
F) Asia-Pacific
G) Other

Vote + drop your city in comments!"

Option B: Analyze Sign-Up Times

Look at when new members typically join. If you see clusters at unusual hours (like 2-4 AM ET), you likely have international members in those time zones.

Option C: Check Engagement Patterns

Review which times get the most comments. If you see strong engagement at 10 PM ET, you might have active UK/Europe members. If 2 AM ET is active, you have Asia-Pacific members.

Step 2: Determine Your Primary vs Secondary Time Zones

Single Dominant Time Zone (70%+ in one region)

Strategy: Optimize entirely for that region. Use the timing recommendations above.

Two Major Time Zones (e.g., US + UK)

Strategy: Post in the overlap windows:

• US East Coast + UK: 8:00-10:00 AM ET (1:00-3:00 PM UK time) works for both
• US West Coast + US East Coast: 9:00-11:00 AM ET (6:00-8:00 AM PT) catches both morning routines

Truly Global Community (Three+ Major Regions)

Strategy: Post multiple times per day to cover different regions:

• Morning Asia-Pacific: 6:00-8:00 PM ET (8:00-10:00 AM next day Australia)
• Morning Europe: 3:00-5:00 AM ET (8:00-10:00 AM UK/Europe)
• Morning Americas: 9:00-10:00 AM ET

Important: Don't just repost the same content three times. Create region-specific or time-appropriate content for each window.

Time Zone Translation Table

Here's how the optimal posting times (8-10 AM ET) translate to other major time zones:

Region	Time Zone	Equivalent Time
US East Coast	ET	8:00-10:00 AM
US Central	CT	7:00-9:00 AM
US Mountain	MT	6:00-8:00 AM
US West Coast	PT	5:00-7:00 AM
UK	GMT	1:00-3:00 PM
Central Europe	CET	2:00-4:00 PM
India	IST	6:30-8:30 PM
Singapore	SGT	9:00-11:00 PM
Australia (Sydney)	AEDT	12:00-2:00 AM (next day)

The "Post for Your Biggest Segment" Rule

Unless you have nearly equal distribution across time zones (rare), optimize for your largest member segment and accept that smaller segments will engage at off-hours.

Example: If 60% of your members are US-based and 40% are in Europe, post at US optimal times. European members will engage during their afternoon, which is fine—it's their "lunch break" window.

Don't Sacrifice Quality for Coverage

It's tempting to post at 3 AM ET to "cover" your European members. But if you don't have enough European members to generate good engagement, the post will flop and look bad to everyone.

Minimum viable segment rule: Only create time-zone-specific posts if at least 20% of your active members are in that region. Otherwise, posts look dead.

How to Test Your Specific Community

The data we've shared is based on averages. Your specific community might have different patterns. Here's how to test and optimize for your unique audience.

The 4-Week Testing Framework

Week 1: Establish Baseline

Goal: Document your current posting patterns and engagement

Action steps:

1. Track every post you make for 7 days
2. Record: Day, time, post type, comments, reactions
3. Calculate your average engagement per post
4. Identify your highest and lowest performing posts

Tracking template:

Date	Day	Time (ET)	Post Type	Comments	Reactions
Jan 20	Mon	9:15 AM	Question	12	24
Jan 21	Tue	2:30 PM	General	4	11
Weekly Average:				8.0	17.5

Week 2: Test Morning Times

Goal: Find your optimal morning posting window

Action steps:

1. Monday: Post at 8:00 AM
2. Tuesday: Post at 9:00 AM
3. Wednesday: Post at 10:00 AM
4. Thursday: Post at 8:30 AM
5. Friday: Post at 9:30 AM

Important: Keep the post type consistent (all questions or all general posts) so you're testing time, not content.

Week 3: Test Alternative Windows

Goal: Test lunch and evening times

Action steps:

1. Monday: Post at 12:30 PM
2. Tuesday: Post at 1:00 PM
3. Wednesday: Post at 6:30 PM
4. Thursday: Post at 7:30 PM
5. Friday: Post at 12:00 PM

Week 4: Test Days of Week

Goal: Confirm which days perform best

Action steps:

1. Post at your best time (from Week 2-3 testing) every day
2. Keep content type consistent
3. Compare Monday vs Wednesday vs Friday engagement

Analyzing Your Results

After 4 weeks, you'll have enough data to draw conclusions. Look for:

1. Your Peak Engagement Window

Which specific day + time combination got the highest engagement?

Example finding: "Tuesday at 9:30 AM consistently gets 40% more comments than other times."

2. Your Dead Zones

Which times consistently underperformed your average?

Example finding: "Friday afternoon posts get less than half the engagement of Wednesday posts."

3. Unexpected Patterns

Did anything surprise you? Maybe weekend posts perform better than expected, or evening posts flop despite theory.

Example finding: "Our Sunday 7 PM posts get great engagement because our community is fitness-focused and people plan their week on Sunday nights."

Quick Testing Alternative: The A/B Week

Don't have 4 weeks? Try this condensed test:

Week A: Data-Recommended Times

• Monday 9:00 AM
• Wednesday 9:15 AM
• Thursday 12:30 PM

Week B: Your Current/Random Times

• Whatever times you've been posting at

Compare average engagement between Week A and Week B. If Week A performs significantly better (20%+ more engagement), adopt those times.

Sample Size Matters

Small communities (under 100 members): You need at least 6-8 weeks of data because individual post quality matters more than timing.

Medium communities (100-1,000 members): 4 weeks is sufficient.

Large communities (1,000+ members): 2-3 weeks is enough because you have high volume.

How Scheduling Helps You Hit Optimal Times

Now you know exactly when to post. But here's the problem: You probably don't want to manually log in at 9:15 AM every Wednesday.

This is where post scheduling becomes essential—and not just for convenience. Here's how scheduling solves the timing challenge:

1. You Can Hit Optimal Times Without Being Online

The manual posting problem:

• 9:15 AM ET might be 6:15 AM for you on the West Coast
• You're on vacation but Wednesday 9 AM is your highest engagement time
• You're in a meeting during your optimal posting window
• You're simply not a morning person but your community is most active at 8 AM

How scheduling solves it: Write your post on Sunday afternoon, schedule it for Wednesday 9:15 AM, and it publishes automatically at peak engagement time.

2. You Can Batch Content and Optimize Timing

The manual workflow:

• Think of post idea
• Write post
• Hope you're near a computer at optimal time
• If not, post whenever and accept lower engagement

The scheduled workflow:

• Block 90 minutes on Sunday
• Write all 5 posts for the week
• Schedule each for optimal day + time
• Every post hits peak engagement window automatically

3. You Can Test Timing Systematically

Remember that 4-week testing framework? It's nearly impossible to execute consistently with manual posting. You'll forget, have conflicts, or not feel like posting at odd times.

With scheduling, you can set up an entire month of tests in one sitting:

• Week 1: Schedule posts at 8 AM, 9 AM, 10 AM
• Week 2: Schedule posts at 12 PM, 1 PM, 7 PM
• Week 3: Schedule different days
• Week 4: Schedule your winning times

You get clean, consistent data without the daily effort.

4. You Can Maintain Consistency During Breaks

Manual posting during vacation:

• Either skip posts (community goes quiet)
• Or interrupt vacation to post (defeats the purpose)

Scheduled posting during vacation:

• Schedule 2 weeks of content before you leave
• Community stays active
• You actually relax
• All posts hit optimal times

5. You Can Post During Multiple Optimal Windows

If you have a global community, you might need to post at 9 AM ET and 7 PM ET to cover different time zones. That's hard to do manually every day.

With scheduling:

• Schedule morning post for US members at 9 AM ET
• Schedule evening post for Asia-Pacific members at 7 PM ET
• Both happen automatically

Real Example: Scheduling vs Manual Posting

Sarah's community (manual posting):

• Posts whenever she has time (usually 2-4 PM)
• Average engagement: 6.2 comments, 15.3 reactions
• Time investment: 15 minutes per post, every day
• Result: Inconsistent engagement, constant pressure to post daily

Sarah's community (after adopting scheduling):

• Batches content every Sunday (90 minutes)
• Schedules posts for Monday 9 AM, Wednesday 9:15 AM, Thursday 12:30 PM
• Average engagement: 10.7 comments, 26.8 reactions (73% increase)
• Time investment: 90 minutes once per week
• Result: Higher engagement, less stress, consistent posting rhythm

How to Get Started with Scheduling

If you're ready to start hitting optimal times consistently, you'll need a scheduling tool. Skool doesn't have native scheduling, so you'll need a third-party platform.

What to look for:

• Native Skool integration (not just Zapier workarounds)
• Reliable publishing at exact times
• Calendar view to visualize your posting schedule
• Support for all post types (text, images, polls)
• Multi-community management if you run several groups

Check out our complete guide to scheduling posts to Skool for tool comparisons, setup instructions, and best practices.

You can also see our Skool scheduling features and automation tools for more ways to save time while improving engagement.

Quick Reference Guide

Bookmark this section. Here's everything condensed into an actionable cheat sheet.

The Universal Best Times (If You Post Once Daily)

Rank	Day	Time (ET)	Best For
🥇	Wednesday	9:15 AM	Important discussions, announcements
🥈	Monday	9:00 AM	Weekly kick-offs, goal-setting
🥉	Thursday	12:30 PM	Weekly wins, celebrations

The 3-Post Weekly Schedule (Maximum Engagement)

If you post 3 times per week, use this exact schedule:

• Monday 9:00 AM ET: Weekly goal-setting or challenge post
• Wednesday 9:15 AM ET: Discussion question or educational content
• Thursday 12:30 PM ET: Weekly wins celebration thread

This schedule hits all three optimal windows and provides a natural weekly rhythm.

Times to Absolutely Avoid

• ❌ Friday after 3 PM
• ❌ Saturday and Sunday (unless lifestyle/hobby community)
• ❌ Late night (12 AM - 6 AM)
• ❌ Early Monday (before 8 AM)

Content-Specific Timing

Post Type	Best Day	Best Time
Questions	Wednesday	9:00-10:00 AM
Wins	Thursday	12:00-1:00 PM
Polls	Tuesday-Thursday	12:00-1:00 PM
Announcements	Monday	9:00-10:00 AM
Course releases	Monday	8:00-9:00 AM
Deep discussions	Tuesday-Wednesday	6:00-8:00 PM

Time Zone Conversions

The optimal 9:00 AM ET window translates to:

• US Pacific: 6:00 AM
• US Central: 8:00 AM
• UK: 2:00 PM
• Central Europe: 3:00 PM
• India: 7:30 PM
• Australia (Sydney): 1:00 AM next day

Your First Week Action Plan

This week, commit to testing optimal timing:

1. Monday: Post at 9:00 AM ET (goal-setting or weekly kickoff)
2. Wednesday: Post at 9:15 AM ET (discussion question)
3. Thursday: Post at 12:30 PM ET (weekly wins thread)

Track comments and reactions for each post. Compare to your previous week's average. You should see 20-40% improvement in engagement.

Frequently Asked Questions

Q: What if I have a small community? Does timing still matter?

A: Yes, but it matters less. In communities under 100 members, post quality and founder engagement matter more than timing. However, even small communities benefit from posting when members are online. Start with Wednesday mornings and adjust based on your specific patterns.

Q: Can I post at the same time every day?

A: You can, but you'll miss opportunities. Different content types perform better at different times. Mix morning posts (questions, announcements) with lunch posts (polls, quick wins) for maximum reach.

Q: What if my community is in a different industry (fitness, hobbies, etc.)?

A: The timing data here is weighted toward professional/business communities. Fitness and hobby communities often see better weekend engagement. Use the 4-week testing framework to find your specific patterns.

Q: How many times per week should I post?

A: For most Skool communities, 3-5 posts per week from the founder/admin is optimal. More than that risks overwhelming the feed. Fewer than that risks the community feeling inactive. Focus on hitting optimal times rather than posting daily.

Q: What if I'm in a different time zone than my members?

A: This is exactly why scheduling tools exist. You can write posts on your schedule and have them publish at optimal times for your members' time zones. See our section on how scheduling helps.

Q: Do weekends ever work?

A: For most business/professional communities, no. But for lifestyle communities (fitness, hobbies, personal development), weekends can work well. Test it with your community. If your members are thinking about your topic on weekends, timing can work.

Q: Should I delete and repost if I posted at a bad time?

A: No. It looks desperate and confuses members who already engaged. Instead, learn from it and optimize your next post. If the content is important and flopped due to timing, you can repost it weeks later with updates.

Q: How long does a post stay "active" in Skool?

A: Because Skool uses chronological feed (not algorithmic), posts are most visible for 4-8 hours after publishing. After that, they're pushed down by new posts. This is why timing matters so much—you need to hit your window when members are online.

Q: What about holidays?

A: Avoid posting on major holidays (Christmas, New Year's Day, Thanksgiving in the US, etc.). Engagement plummets. The week between Christmas and New Year is also very low activity. Plan content campaigns around holiday periods rather than during them.

Q: Can I schedule recurring posts for optimal times?

A: Yes! This is one of the best uses of scheduling. Set up recurring posts for:

• Weekly wins thread every Thursday at 12:30 PM
• Monday motivation every Monday at 9:00 AM
• Mid-week check-in every Wednesday at 9:15 AM

Members start expecting these posts at these times, which builds habits and increases engagement.

Q: Does Skool notify members when I post?

A: Yes, but it depends on member notification settings. Most members have notifications for new posts from communities they're active in. This is another reason timing matters—notifications arrive when members are already online and checking their devices.

Q: What if my optimal time doesn't match this data?

A: Trust your data over our averages. The recommendations here are based on broad patterns, but your specific community might have unique characteristics. Use the testing framework to find what works for you, then stick to those times consistently.

Conclusion: Timing Is Your Competitive Advantage

Most community builders focus exclusively on content quality. They spend hours crafting the perfect post, then hit "publish" whenever they finish writing.

This is like writing an incredible email subject line, then sending the email at 3 AM. The quality doesn't matter if nobody's there to see it.

Here's what we've covered:

• The best days to post are Monday, Wednesday, and Thursday. Wednesday wins consistently.
• The three golden time windows are 8-10 AM, 12-1 PM, and 6-8 PM ET. Morning is strongest.
• The single best time is Wednesday at 9:15 AM ET. If you post once weekly, use this.
• Avoid late nights, weekend mornings, and Friday afternoons unless you have specific data showing they work.
• Wins posts on Thursday lunch get the highest engagement. Questions on Wednesday morning get the most comments.
• For global communities, optimize for your largest segment or post multiple times to cover regions.
• Use the 4-week testing framework to find your community's unique patterns.
• Scheduling tools let you hit optimal times consistently without being online 24/7.

Your action plan for this week:

1. Identify your three highest-value posts for this week
2. Schedule them for Monday 9 AM, Wednesday 9:15 AM, and Thursday 12:30 PM
3. Track the engagement and compare to your typical posts
4. If you see a 20%+ improvement, commit to optimal timing going forward

The difference between posting at random times and posting at optimal times is often 30-50% more engagement with zero additional effort. Same content, better timing, significantly better results.

Ready to start posting at optimal times consistently? Check out our guide to scheduling posts to Skool to set up automated posting, or explore our Skool automation tools for more ways to optimize your community management.

For more engagement strategies, see our guides on Skool community engagement strategies and Skool community management tips.